For our first iteration of Craft Services, we sat down with Brooklyn-based acne-whisperer and celebrity esthetician Sofie Pavitt. Her namesake skincare brand, Sofie Pavitt Face has quickly become a favorite for changing the way people live with acne - available at Sephora and Sephora.com! 

What Skincare Can Teach Us About Haircare: A Pro-to-Pro Conversation

There’s something uniquely energizing about watching experts from different corners of the beauty world come together to talk shop. In the first installment of Craft Services, hairstylist and RŌZ founder Mara Roszak welcomed fellow pro, Sofie Pavitt, where the conversation naturally led to how skin and hair 

As the two reconnect—fresh off a year of transformative life moments, including becoming new moms and launching new products at Sephora—they reflect on the beauty of bringing pro expertise directly to consumers. 

The First Step is the Foundation

“Obviously, starting with the cleanser is the most important part,” Sofie shares. “It’s like skincare. Shampoo is your hair cleanser, just like your facial cleanser.”

Just as a facial cleanser clears the way for active ingredients to work their magic on your skin, a quality, thoroughly cleansing shampoo, like our award-winning Foundation Shampoo sets the stage for everything that follows in your haircare ritual. Mara echoes the sentiment: “It’s the foundation for everything else to work.” And it’s true—whether you’re prepping skin or prepping your hair, starting clean is the first step towards your most effortless, beautiful hair. 

That thoughtful layering—cleanse, treat, hydrate—isn’t exclusive to skincare. It's a ritual that translates beautifully to hair. Think of our Santa Lucia Styling Oil or Milk Hair Serum like you would a serum or moisturizer — your hair needs hydration to thrive. 

Watch the full video here: LINK