Your essentials for effortlessly beautiful hair

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The Essentials

Pro-level performance, effortless results. Made for every hair type and texture to move and breathe.

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The Everyday Essentials Kit The Everyday Essentials Kit
4.8 stars, 93 reviews The Everyday Essentials Kit

Bestselling daily essentials

The Mini Essentials Kit The Mini Essentials Kit
FINAL SALE
4.9 stars, 324 reviews The Mini Essentials Kit

TSA-approved bestsellers

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.9 stars, 1.2k reviews Milk Hair Serum

Best-selling leave-in conditioner

Foundation Duo Foundation Duo
4.9 stars, 1.9k reviews Foundation Duo

Shampoo & conditioner for all hair types

Santa Lucia Styling Oil Santa Lucia Styling Oil
4.9 stars, 564 reviews Santa Lucia Styling Oil

Lightweight styling oil & heat protectant

Evergreen Style Cream Evergreen Style Cream
4.8 stars, 219 reviews Evergreen Style Cream

Smoothing styling cream

Air Thickening Spray Air Thickening Spray
4.7 stars, 359 reviews Air Thickening Spray

Body-building and texturizing styler

Salt Scalp Scrub Salt Scalp Scrub
4.9 stars, 376 reviews Salt Scalp Scrub

Salon-grade exfoliating shampoo treatment

Wave Texturizing Mist Wave Texturizing Mist
NEW
4.8 stars, 61 reviews Wave Texturizing Mist

For beautiful undone California waves

Root Lift Spray Root Lift Spray
4.8 stars, 309 reviews Root Lift Spray

Volumizing blow-out spray

Wash Day

Hair that feels as good as it looks. Wash days made for your unique texture and goals.

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Styling

Air dries, blow outs, and everything in between. Versatile, lightweight stylers that never feel heavy.

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Refills

Your essentials, on repeat. Refills for your forever recycled bottles.

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What our stylists say about it

Hair shaped by RŌZ. Different textures. Different approaches. One foundation.

Beautiful hair is in your nature

Our clean, efficacious ingredients prioritize styling performance while restoring the health of your hair, no matter the texture. With lightweight formulas and nourishing botanicals, our easy-to-use essentials deliver effortlessly beautiful hair.

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CLINICALLY BACKED

The proof is in the performance

Pro-level results, no compromises. Proprietary plant-based actives and clinically backed ingredients come together to support beautiful, healthy hair.

95%

experienced less frizz when using Milk Hair Serum.

96%

saw a reduction in breakage when using Santa Lucia Styling Oil

96%

experienced softer hair after using Foundation Shampoo.

Air Thickening Spray

Air dry or blow dry with root-to-tip full-body thickness and heat protection.

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Wave Texturizing Mist

Matte, tousled, windswept waves. Touchable texture, no crunch, no dryness.

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Bundled, just for you.

Thoughtfully curated sets designed to work together beautifully — because great hair starts with the right combination.

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The Everyday Essentials Kit The Everyday Essentials Kit
4.8 stars, 93 reviews The Everyday Essentials Kit

Bestselling daily essentials

The Mini Essentials Kit The Mini Essentials Kit
FINAL SALE
4.9 stars, 324 reviews The Mini Essentials Kit

TSA-approved bestsellers

The Smooth Air Dry Kit The Smooth Air Dry Kit
4.9 stars, 51 reviews The Smooth Air Dry Kit

Air dry styling trio

The Texture Trio The Texture Trio
NEW
4.8 stars, 685 reviews The Texture Trio

Everything you need for lived-in texture, from root to end.

The RŌZ Book

Intimate conversations with clients, creatives, and friends of RŌZ on identity, beauty, and the personal stories woven through our hair.

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