The Everyday Essentials Kit
The Everyday Essentials Kit
The Everyday Essentials Kit
The Everyday Essentials Kit
The Everyday Essentials Kit
The Everyday Essentials Kit

The Everyday Essentials Kit

Bestselling daily essentials

$20 Savings
$178 $158

Four full-size essentials for wash day and styling: Foundation Shampoo, Foundation Conditioner, Milk Hair Serum and Santa Lucia Styling Oil.

Repair & Strengthen
Damp or Dry Use
Hydrate & Soften
Free Shipping on orders $50+
Free + Easy Returns

Made for every hair type and texture, whether you air-dry or blow-dry. This set features our bestselling, award-winning Foundation Shampoo and Conditioner to support a balanced scalp and hydrated strands, plus Milk Hair Serum for lightweight hydration that smooths, detangles, and enhances natural texture, and Santa Lucia Styling Oil to defrizz, define, protect, and add shine.

This product is not eligible for additional promotions or discounts.

Includes Foundation Shampoo, 300 mL, Foundation Conditioner, 300 mL, Milk Hair Serum, 100 mL and Santa Lucia Styling Oil, 60 mL. For a smaller travel set, choose The Mini Essentials Kit.

Use the step-by-step air-dry guide to plan the styling step after your wash.

CLEANSE: On wet hair, massage FOUNDATION Shampoo into scalp thoroughly. Make sure to massage into the back of the head where the most buildup occurs. Rinse out. Shampoo a second time for a salon-grade cleanse.

CONDITION: Apply FOUNDATION Conditioner to mid-lengths and ends. Comb-through and rinse out thoroughly.

SMOOTH: Apply MILK Hair Serum starting at the ends, working your way up to detangle, smooth, hydrate and heat protect up to 450F. Apply more to dry hair for your daily dose of hair hydration.

DEFRIZZ: Apply SANTA LUCIA Styling Oil to damp hair to defrizz, add shine and additional heat protection.FINISH: Add a pump of MILK and SANTA LUCIA to dry mid-lengths and ends. The perfect foundations for a beautiful air dry or effortless blow dry.

Shampoo: Water/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Conditioner: Water/Aqua/Eau, Glycerin, Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Dicetyldimonium Chloride, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Citric Acid, Propylene Glycol, Sodium Gluconate, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Cetyl Hydroxyethylcellulose, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Hydrated Silica, Xanthan Gum, Disodium Phosphate, Silica Dimethyl Silylate,1,2-Hexanediol, Glyceryl Stearate, Sodium Phosphate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Ethylhexylglycerin, Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Milk Hair Serum: Aqua / Water, Glycerin, Cetearyl Alcohol, Cetyl Alcohol,Cetrimonium Chloride, Panthenol, Furcellaria Lumbricalis Extract, Vaccinium Myrtillus Seed Oil, Amaranthus Caudatus Seed Extract, Hydrolyzed Chestnut Extract, Hydrolyzed Walnut Extract, Hydroxyacetophenone, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, 1,2-hexanediol, Sodium Gluconate, Hydroxypropyltrimonium Hyaluronate, Sodium Metabisulfite, Tocopheryl Acetate, Bisabolol, Diisostearyl Malate, Limonene, Vitis Vinifera Fruit Extract / Vitis Vinifera Fruit (Grape) Extract, Geraniol, Phenethyl Alcohol, Linalool, Zingiber Officinale Root Extract / Zingiber Officinale (Ginger) Root Extract, Boswellia Serrata Resin Extract, Hydroxycitronellal, Citric Acid, Rosmarinus Officinalis Leaf Extract / Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Parfum / Fragrance

Santa Lucia: Coconut Alkanes, Dimethicone, Isododecane, Methylheptyl Isostearate, C12-15 Alkyl Benzoate, Olea Europaea (Olive) Fruit Oil, Coco-Caprylate/Caprate, Helianthus Annuus (Sunflower) Seed Oil*, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil, Anthemis Nobilis Flower Oil, Aloe Barbadensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Jasminum Officinale (Jasmine) Oil, Limonene, Geraniol, Linalool, Citronellol, Fragrance/Parfum.

*Certified Organic Ingredients
  • Foundation Shampoo, Full Size
  • Foundation Conditioner, Full Size
  • Milk Hair Serum, Full Size
  • Santa Lucia Styling Oil, Full Size
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After image
The Everyday Essentials Kit Before After

Proven Performance

Clinically-tested, pro-grade haircare designed for visible results.

93%

felt hair was thoroughly cleansed and hair color was preserved

96%

experienced smoother, softer hair

*In a clinical study with expert clinician evaluation

Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.

Notes of bergamot, fig & neroli blossom

Stylist Secret

"For the most thorough cleanse & richest lather... ...massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly."

Mara Roszak

RŌZ Founder and Celebrity Stylist

The Routine

Step 1: Wash Day

Step 1: Wash Day

Our sulfate-free Foundation Shampoo thoroughly cleanses while our silicone-free Foundation Conditioner softens and nourishes.

Step 2: Milk Hair Serum

Step 2: Milk Hair Serum

Apply 2-3 pumps throughout on towel-dried hair before brushing. Air dry or blow dry smooth. Once dry, apply 1-2 pumps to smooth frizz or for a day 2 refresh.

Step 3: Santa Lucia Styling Oil

Step 3: Santa Lucia Styling Oil

Mix in 1 pump of Santa Lucia Styling Oil with 2 pumps Milk Leave-In Conditioner Hair Serum for extra hydration. On dry hair, add a few more drops to add shine and reduce frizz.

Clean isn’t a compromise — it’s our standard.

Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan

FAQ

We always say to listen to your hair here—there’s no one-size-fits-all. Most people find their sweet spot is 2-3 times per week, but if your scalp leans oilier, you can absolutely use it more often. It’s a gentle, sulfate-free formula, so it cleans without stripping, which makes it great for regular use.

Yes! The Foundation Shampoo is safe for both color-treated and keratin-treated hair. It’s sulfate-free and designed to cleanse gently while helping maintain the integrity of your color and treatments.

In case it gives you a little trouble, here's a trick! Please first tighten the pump around the neck of the bottle—as if you are simply tightening the pump, as if it’s too loose. Then, push down on the top of the pump and twist counterclockwise to pop up.

Start small—you can always add more. For most hair types, a nickel to quarter-sized amount is a good starting point. Apply only to your mid-lengths to ends, and avoid the roots.

Yes! Our formulas are designed to be lightweight and nourishing without weighing your hair down. If you have fine hair, start with a small amount and keep it focused on the ends to maintain volume and movement.

Yes—it offers heat protection up to 450°F, so it’s a great prep step before blow drying or styling with hot tools.

Hair Education

Practical haircare education for consumers and salon professionals, with clear guidance on products, ingredients, washing, styling, and technique.

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