Hair care and styling products

Find the essentials for your wash day, styling routine and finishing touch. Choose a starting point, then make it your own.

Milk Styling Mousse Milk Styling Mousse
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4.8 stars, 280 reviews Milk Styling Mousse

Hydration-forward, texture-defining

The Hydrate + Hold Kit The Hydrate + Hold Kit
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The Hydrate + Hold Kit

Weightless hydration + 24 hour hold for frizz-free waves, curls & blowouts

Milk Hair Serum Milk Hair Serum
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4.8 stars, 987 reviews Milk Hair Serum

Best-selling leave-in conditioner

Wave Texturizing Mist Wave Texturizing Mist
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4.8 stars, 81 reviews Wave Texturizing Mist

For beautiful undone California waves

The Foundation Shampoo / Conditioner Duo The Foundation Shampoo / Conditioner Duo
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4.9 stars, 2.0k reviews The Foundation Shampoo / Conditioner Duo

Hydrating Sulfate-Free Shampoo & Conditioner

Salt Scalp Scrub Salt Scalp Scrub
4.9 stars, 383 reviews Salt Scalp Scrub

A clarifying scalp reset, powered by a triple-phase formula.

The Mini Essentials Kit The Mini Essentials Kit
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4.9 stars, 368 reviews The Mini Essentials Kit

TSA-approved bestsellers

Santa Lucia Styling Oil Santa Lucia Styling Oil
4.9 stars, 579 reviews Santa Lucia Styling Oil

Lightweight styling oil & heat protectant

Air Thickening Spray Air Thickening Spray
4.7 stars, 380 reviews Air Thickening Spray

Body-building and texturizing styler

Root Lift Spray Root Lift Spray
4.8 stars, 321 reviews Root Lift Spray

Volumizing blow-out spray

Willow Glen Pre-Wash Treatment Oil Willow Glen Pre-Wash Treatment Oil
4.8 stars, 366 reviews Willow Glen Pre-Wash Treatment Oil

Pre-wash reparative, salon-grade oil

Evergreen Style Cream Evergreen Style Cream
4.8 stars, 227 reviews Evergreen Style Cream

Smoothing styling cream

Foundation Shampoo Foundation Shampoo
4.9 stars, 2.0k reviews Foundation Shampoo

Hydrating Sulfate-Free Shampoo

Foundation Conditioner Foundation Conditioner
4.9 stars, 2.0k reviews Foundation Conditioner

Hydrating Silicone-Free Conditioner

Foundation Mask Foundation Mask
4.9 stars, 269 reviews Foundation Mask

Strengthening hair mask

Foundation Shampoo - Salon Size Foundation Shampoo - Salon Size
4.9 stars, 2.0k reviews Foundation Shampoo - Salon Size

Gentle balancing shampoo

Foundation Conditioner - Salon Size Foundation Conditioner - Salon Size
4.9 stars, 2.0k reviews Foundation Conditioner - Salon Size

Nourishing hydrating conditioner

The Salon Size Foundation Duo The Salon Size Foundation Duo
5.0 stars, 14 reviews The Salon Size Foundation Duo

Shampoo & conditioner for all hair types

Travel Size Foundation Shampoo/Conditioner Duo Travel Size Foundation Shampoo/Conditioner Duo
5.0 stars, 18 reviews Travel Size Foundation Shampoo/Conditioner Duo

Shampoo & conditioner for all hair types

The Refill Bundle The Refill Bundle
4.9 stars, 2.0k reviews The Refill Bundle

Shampoo & conditioner for all hair types

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Shop by your routine

Start with wash-day care, choose your styling products, or build an air-dry routine. Looking for a set? Explore kits and bundles with complementary products in one place.

Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

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