Hair care and styling products

Find the essentials for your wash day, styling routine and finishing touch. Choose a starting point, then make it your own.

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

The Foundation Shampoo / Conditioner Duo The Foundation Shampoo / Conditioner Duo
BEST SELLER
SAVE 10%
4.9 stars, 2.0k reviews The Foundation Shampoo / Conditioner Duo

Hydrating Sulfate-Free Shampoo & Conditioner

The Refill Bundle The Refill Bundle
4.9 stars, 1.9k reviews The Refill Bundle

Shampoo & conditioner for all hair types

The Mini Essentials Kit The Mini Essentials Kit
FINAL SALE
4.9 stars, 388 reviews The Mini Essentials Kit

TSA-approved bestsellers

Milk Styling Mousse Milk Styling Mousse
NEW
4.8 stars, 307 reviews Milk Styling Mousse

Hydration-forward, texture-defining

The Hydrate + Hold Kit The Hydrate + Hold Kit
SAVE 10%
NEW
The Hydrate + Hold Kit

Weightless hydration + 24 hour hold for frizz-free waves, curls & blowouts

RŌZ Sweatshirt Hair Towel in Spruce RŌZ Sweatshirt Hair Towel in Spruce
COMING SOON
LIMITED EDITION
4.8 stars, 69 reviews RŌZ Sweatshirt Hair Towel in Spruce

Minimizes frizz and drying time for beautiful results

Wave Texturizing Mist Wave Texturizing Mist
NEW
4.7 stars, 177 reviews Wave Texturizing Mist

For beautiful undone California waves

Salt Scalp Scrub Salt Scalp Scrub
4.9 stars, 389 reviews Salt Scalp Scrub

A clarifying scalp reset, powered by a triple-phase formula.

Santa Lucia Styling Oil Santa Lucia Styling Oil
4.9 stars, 523 reviews Santa Lucia Styling Oil

Lightweight styling oil & heat protectant

Air Thickening Spray Air Thickening Spray
4.7 stars, 385 reviews Air Thickening Spray

Body-building and texturizing styler

Root Lift Spray Root Lift Spray
4.8 stars, 323 reviews Root Lift Spray

Volumizing blow-out spray

Willow Glen Pre-Wash Treatment Oil Willow Glen Pre-Wash Treatment Oil
4.8 stars, 370 reviews Willow Glen Pre-Wash Treatment Oil

Pre-wash reparative, salon-grade oil

Evergreen Style Cream Evergreen Style Cream
4.8 stars, 229 reviews Evergreen Style Cream

Smoothing styling cream

Foundation Shampoo Foundation Shampoo
4.9 stars, 2.0k reviews Foundation Shampoo

Hydrating Sulfate-Free Shampoo

Foundation Conditioner Foundation Conditioner
4.9 stars, 1.9k reviews Foundation Conditioner

Hydrating Silicone-Free Conditioner

Foundation Mask Foundation Mask
4.9 stars, 273 reviews Foundation Mask

Strengthening hair mask

Foundation Shampoo - Salon Size Foundation Shampoo - Salon Size
4.9 stars, 2.0k reviews Foundation Shampoo - Salon Size

Gentle balancing shampoo

Foundation Conditioner - Salon Size Foundation Conditioner - Salon Size
4.9 stars, 2.0k reviews Foundation Conditioner - Salon Size

Nourishing hydrating conditioner

The Salon Size Foundation Duo The Salon Size Foundation Duo
5.0 stars, 16 reviews The Salon Size Foundation Duo

Shampoo & conditioner for all hair types

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Shop by your routine

Start with wash-day care, choose your styling products, or build an air-dry routine. Looking for a set? Explore kits and bundles with complementary products in one place.

Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

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