Hair styling products

Choose your finish: airy body, soft waves, a smooth style or touchable hold.

Milk Styling Mousse Milk Styling Mousse
NEW
4.8 stars, 317 reviews Milk Styling Mousse

Hydration-forward, texture-defining

The Hydrate + Hold Kit The Hydrate + Hold Kit
SAVE 10%
NEW
5.0 stars, 1 reviews The Hydrate + Hold Kit

Weightless hydration + 24 hour hold for frizz-free waves, curls & blowouts

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

Wave Texturizing Mist Wave Texturizing Mist
NEW
4.7 stars, 178 reviews Wave Texturizing Mist

For beautiful undone California waves

Air Thickening Spray Air Thickening Spray
4.7 stars, 385 reviews Air Thickening Spray

Body-building and texturizing styler

Root Lift Spray Root Lift Spray
4.8 stars, 324 reviews Root Lift Spray

Volumizing blow-out spray

Evergreen Style Cream Evergreen Style Cream
4.8 stars, 229 reviews Evergreen Style Cream

Smoothing styling cream

Santa Lucia Styling Oil Santa Lucia Styling Oil
4.9 stars, 598 reviews Santa Lucia Styling Oil

Lightweight styling oil & heat protectant

The Texture Trio The Texture Trio
NEW
4.8 stars, 685 reviews The Texture Trio

Everything you need for lived-in texture, from root to end.

The Smooth Air Dry Kit The Smooth Air Dry Kit
The Smooth Air Dry Kit

Air dry styling trio

Try Before You Buy

Try up to four full-size items for 14 days. Only pay if you keep.

Try Now

Choose the job, then the styler

Follow the product’s directions for amount and application. Read how to use mousse, or choose a routine from air-dry essentials.

Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

SHOP NOW

Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

SHOP ALL

Subscribe & Save 20%

Subscribe & save 20% with a schedule that is completely flexible— skip or cancel anytime.

SHOP ALL
OUR COMMITMENT
Pro-grade performance.
OUR STANDARD
Clean & clinically-backed.
shop now
Free shipping on $50+
learn more
Our Refill Program.