4.9 stars, 2036 reviews
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Foundation Duo

Shampoo & conditioner for all hair types

The only shampoo and conditioner you need. Weightless care for all hair textures and types to balance, smooth, and soften.

Color Safe
Repair & Strengthen
Hydrate & Soften
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Frequency:

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This best-selling duo is your cleanse day essential. 

The Foundation Shampoo lathers beautifully, using clean, coconut-based surfactants to gently remove build-up, creating a perfect foundation for styling. The Foundation Conditioner, rich with peptides and ceramides, is deeply hydrating and smoothing. Suitable for all hair types and textures. Sulfate-free & silicone-free. 

Push down and twist counterclockwise to unlock your pumps for the first time.

Thoroughly soak hair and massage Foundation Shampoo into scalp, adding more water where you need extra lather. Rinse out and repeat for a salon-grade cleanse.

Follow with our Foundation Conditioner, combing through ends, and letting it nourish your hair for a few minutes before rinsing it out.

ShampooWater/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

ConditionerWater/Aqua/Eau, Glycerin, Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Dicetyldimonium Chloride, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Citric Acid, Propylene Glycol, Sodium Gluconate, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Cetyl Hydroxyethylcellulose, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP,  Ceramide AP, Ceramide EOP, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Hydrated Silica, Xanthan Gum, Disodium Phosphate, Silica Dimethyl Silylate,1,2-Hexanediol, Glyceryl Stearate, Sodium Phosphate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Ethylhexylglycerin, Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Allure, Best of Beauty 2023

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After image
Foundation Duo Before After

Proven Performance

Clinically-tested, pro-grade haircare designed for visible results.

93%

felt hair was thoroughly cleansed and hair color was preserved

96%

experienced smoother, softer hair

*In a clinical study with expert clinician evaluation

Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.

Notes of bergamot, fig & neroli blossom

Stylist Secret

“Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Keep a brush or comb in the shower. Detangle hair while conditioning to ensure even distribution and silky smooth strands.”

Mara Roszak

RŌZ Founder and Celebrity Stylist

The Routine

Step 1: Wash Day

Step 1: Wash Day

Our sulfate-free Foundation Shampoo thoroughly cleanses while our silicone-free Foundation Conditioner softens and nourishes.

Step 2: Milk Hair Serum

Step 2: Milk Hair Serum

Apply 2-3 pumps throughout on towel-dried hair before brushing. Air dry or blow dry smooth. Once dry, apply 1-2 pumps to smooth frizz or for a day 2 refresh.

Step 3: Santa Lucia Styling Oil

Step 3: Santa Lucia Styling Oil

Mix in 1 pump of Santa Lucia Styling Oil with 2 pumps Milk Leave-In Conditioner Hair Serum for extra hydration. On dry hair, add a few more drops to add shine and reduce frizz.

Clean isn’t a compromise — it’s our standard.

Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan

FAQ

We always say to listen to your hair here—there’s no one-size-fits-all. Most people find their sweet spot is 2-3 times per week, but if your scalp leans oilier, you can absolutely use it more often. It’s a gentle, sulfate-free formula, so it cleans without stripping, which makes it great for regular use.

Yes! The Foundation Shampoo is safe for both color-treated and keratin-treated hair. It’s sulfate-free and designed to cleanse gently while helping maintain the integrity of your color and treatments.

In case it gives you a little trouble, here's a trick! Please first tighten the pump around the neck of the bottle—as if you are simply tightening the pump, as if it’s too loose. Then, push down on the top of the pump and twist counterclockwise to pop up.

Start small—you can always add more. For most hair types, a nickel to quarter-sized amount is a good starting point. Apply only to your mid-lengths to ends, and avoid the roots.

Yes! Our formulas are designed to be lightweight and nourishing without weighing your hair down. If you have fine hair, start with a small amount and keep it focused on the ends to maintain volume and movement.

Overall rating: 4.8708253 / 5 from 2036 reviews.

AI Generated Review Summary

The Foundation Duo by RŌZ is highly regarded for its sleek, recyclable bottles and luxurious packaging. Customers praise the gentle, sulfate-free shampoo for its pleasant scent and ability to remove build-up without irritation. The deeply hydrating conditioner, rich in peptides and ceramides, is celebrated for its creamy texture, long-lasting fragrance, and effectiveness in making hair look healthy, shiny, and fuller. Both products are suitable for all hair types and textures.

Summary topics

  • Shampoo Effectiveness (31%): A substantial number of customers raved about this shampoo, praising its gentle formula and pleasant scent.
  • Scent Longevity (36%): Many customers pointed out that the scent of the shampoo and conditioner is amazing and long-lasting.
  • Hair Appearance (9%): Customers raved about how this product made their hair look healthy, shiny, and fuller.
  • Overall Results (6%): Customers expressed satisfaction with the results of the RŌZ Foundation Duo + Hair Milk.
  • Bottle Design (7%): It was observed by customers that the aluminum bottles are sleek, minimalist, and recyclable.

Review topics: ["color","feels","packaging","issues","husband","hair","look","scent","bottle","texture","results","shipping","scalp","hydration","formula","pack","ingredients","fragrance","oil","price","size","quality","residue","shampoo","style","amount","weight","conditioner","customer service","volume"].

Review highlights

  • "Loved the shampoo and conditioner, smells amazing and makes hair feel so healthy!"Heather B.
  • "Love this shampoo, it smells good and my hair feel so clean and soft."Mai N.
  • "Amazing shampoo and conditioner my hair feels healthier and so soft."chantel e.

Reviews

just wow for this 2A soft curl girl

"When I took a pump I was worried the scent would be too strong and that the shampoo would be too harsh but its perfect. It gets rid of build up and gives me a perfect reset without stripping moisture or giving me an itchy scalp. I have fragrance allergies but it didn't make me break out. I'm so glad I found this shampoo for my very fussy hair/skin!"

Melissa W. (5/5)

"Absolutely love this hair serum! ⭐️⭐️⭐️⭐️⭐️ It has helped so much with my little flyaways and frizz, and my hair already feels softer and healthier in one wash. I’m excited to keep using it and see even more results! Their customer service is also amazing, truly outstanding all around. Highly recommend!"

Christopher (5/5)

Best products for silky smooth hair!

"I ordered the foundation shampoo and conditioner, foundation mask, milk hair serum, and santa lucia styling oil on the 14 day "try before you buy" promo. I'm so glad I did! Since turning 40, I have struggled with coarse and unruly hair that was dull and would no longer hold a curl (even though I used to have Topanga level hair when I was younger). With the first wash, I could tell the difference. As I rinsed out the foundation mask, I recall thinking "my hair has never felt this smooth". The milk serum and styling oil make it even better. I will definitely be purchasing more products and look forward to seeing how my hair continues to improve."

Liz C. (5/5)

Shampoo Hydration

"I am in love with ROZ product. MY first purchase was the Milk Hair serum, and from there I was sold. I have thick frizzy hair. The Milk Serum, work wonders for my ends of the hair. Leaves my hair very soft. I then purchased Santa Lucia Styling Oil, for after I dry my hair, and my hair feels silky. I read about the hydration shampoo and had to try it. I moved to Denver a little while ago, and the climate is dry, and the water was making my hair ends very dry. With the shampoo I feel my hair is getting the care it needs. I really love this product. I have bought many hair products, but ROZ really is the best. I am very happy with this hair product, and I highly recommend it."

Alexandra p. (5/5)

Foundation Shampoo

"I have been using a great shampoo, my hair salon just started to carry it. Its sulfate free and smoothes my curly course hair beautifully. I also use the Milk Serum and purchased for my daughter. Well done, Roz"

Jill W. (5/5)

"Terrible! I was super disappointed with this shampoo and condition! After hearing so many people promote it and talk about it with High praise I was super disappointed as a girl with oily hair. It did not get my hair clean. Would not recommend and wish I hadnt wasted my money!"

Courtney (1/5)

My search is over!

"I’ve been long searching for a gentle shampoo + conditioner that is cleansing, without stripping & moisturizing, without being heavy (respectively). It’s a pleasant experience using these & I especially enjoy how well the shampoo lathers. The packaging also looks really pretty in my shower."

Kathleen J. (5/5)

Love ROZ

"I love ROZ! I always look forward to hair wash days. I have thick, wavey hair and ROZ is like my clarifying shampoo. It’s a good gentle clean that leaves my hair squeaky clean. The scent does vary and it does it have a shelf life so don’t let it sit around for more than 6 months."

Delia G. (5/5)

Very Impressive!

"I am totally impressed with this shampoo. I have always used high end shampoo but this shampoo is in whole different galaxy. It really work well on my fine. Gentle without making it flat. I would highly recommend this shampoo."

Kristina W. (5/5)

I love these products! I

"I love these products! I have received many compliments on my hair since I have been using them. I will definitely continue to use all the products. My hair is smoother, healthier, and it has more volume."

Michael D. (5/5)

Q&A

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