Hydrating hair care

Choose care for hair that feels dry, from a rinse-out step to leave-in conditioning.

The Foundation Shampoo / Conditioner Duo The Foundation Shampoo / Conditioner Duo
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Milk Hair Serum Milk Hair Serum
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4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

The Mini Essentials Kit The Mini Essentials Kit
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4.9 stars, 2.0k reviews Foundation Shampoo

Hydrating Sulfate-Free Shampoo

4.9 stars, 2.0k reviews Foundation Conditioner

Hydrating Silicone-Free Conditioner

4.9 stars, 2.0k reviews The Refill Bundle

Shampoo & conditioner for all hair types

5.0 stars, 16 reviews The Salon Size Foundation Duo

Shampoo & conditioner for all hair types

The Hydrate + Hold Kit The Hydrate + Hold Kit
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The Hydrate + Hold Kit

Weightless hydration + 24 hour hold for frizz-free waves, curls & blowouts

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

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Try up to four full-size items for 14 days. Only pay if you keep.

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Where does conditioning fit?

Choose the step your current routine is missing, and follow the product’s amount and timing guidance. Read why hair can feel dry, or compare the complete wash-day collection.

Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

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