Rooted in Strength: In conversation with our fave beauty founders

Motherhood, much like hair, tells a story of strength, resilience, growth, and transformation.  Our hair holds so much history—and the emotional bond between our identity and our hair runs deep—and it’s especially present during motherhood, a chapter that shapes us, molds us, and comes with many changes. 

This Mother’s Day, we’re celebrating five women who embody that journey through both their work and their families: Mara Roszak of RŌZ, Athena Hewett of Monastery, Amanda Chantal Bacon of Moon Juice, Shani Darden of Shani Darden Skin Care, and Amy Liu of Tower28.

They’re not only your favorite beauty founders, but they’re also mothers whose values reflect the strength, resilience & vulnerability it takes to lead with love and evolve with grace—surrounding us all with nurturing beauty.

We asked them about the parallels between motherhood and careers and more—in addition to the products that connect them to themselves. We’re inspired by them everyday—and know you will be too.