Like a lived-in sweatshirt you reach for again and again, this towel wears with effortless ease. The GREAT.’s signature sweatshirt fabric absorbs moisture while enhancing your hair’s beautiful natural texture. It minimizes frizz and drying time for beautiful results across all hair types.
This limited edition item is not eligible for additional promos or discounts.
Step 1: Flip your head upside down and wrap the wider side of the towel around the base of your head
Step 2: Twist the towel, making sure all of your hair is gathered inside
Step 3: Tuck the twist into the loop
Step 4: Enjoy perfectly smooth, defined waves with minimal frizz
The Sweatshirt Hair Towel, much like your favorite sweatshirt, is perfectly imperfect and uniquely one of a kind. Please wash with care and alike colors to avoid dye transfer.
Made in the USA with The GREAT.’s signature terry fabric composed with 68% cotton, 32% rayon.
Overall rating: 4.8461537 / 5 from 65 reviews.
This hair towel, made from a signature sweatshirt fabric, is designed to absorb moisture and enhance natural hair texture. While some users appreciate its softness and ability to minimize frizz, others found it ineffective. The scent of the product is well-liked by many customers.
Review topics: [size, color, feels, scent, texture, hair, scalp, difference, material, towel, frizz].
"The towel does a great job of absorbing. My hair is fine and straight (texture is changing some as I age and there is a little more bend), but my hair is pretty dense and takes a long time to air dry normally. I think I leave the towel on for about 10 min while I do my skincare routine and when I take it off, my hair is much drier than without it plus I don’t have any frizzy areas. The little band to tuck the towel in so it stays is helpful to keep it twisted tightly which helps."
"Wasn't sure. . . SO glad I did. Lightweight and super absorbent. No tugging or pulling with bath towel and the weight is impractical when large. This towel is perfect. I will definitely travel with it, too. No frizz after towel fluffing. Hair is happy. I'm happy."
"the foundation duo with the hair milk and serum have made my hair so soft and the towel has made it look better than ever! Worth a try! Get the travel size to begin but I will be ordering full sizes soon."
"I think it's a great hair towel for someone who has A LOT of hair. I have thinner and shoulder length hair. Unfortunately, it didn't work for me. I think if it was more adjustable, maybe. But love the color and the idea of it. Thank you for always getting feedback from your customers, it's very important and crucial to a business."
"Wow. I have tried many shampoos/conditioners in my life. This by fad exceeds what I have tried to date. I’m so impressed. My hair feels amazing, healthy, clean, soft!! I love the smell. It is not overpowering at all. Love the packaging. I can’t say enough!"
"I've admired the Roz + Great hair towel in both of its previous releases, and this time, I nabbed one for myself as soon as it hit the site! I LOVE it. It is the first towel I have tried specifically for drying hair that stays on my head! And it is as advertised - very absorbent, and somehow, my hair's natural wavy texture is enhanced, while also being smoothed, with far less frizz. I wore my hair air-dried, without applying heat, for the first time in ages after my first use with this towel. 5 Stars!"
"I felt insane for spending this much money on a hair towel but WOW. It’s been the key to low effort gorgeous waves without frizz"
"I have long, thick hair and this towel is perfect! Most towels don't fit all my hair, leave it frizzy, and aren't sturdy on my head while I get ready. I absolutely love the Roz towel and am glad I splurged!!"
"I would have never imagined this to work on my hair but it does! Wrap my hair after using Roz Foundation Shampoo & conditioner and leave it in the towel until I’ve done my entire beauty routine. It has helped me bring my hairs natural texture back!"
"Okay. It feels absurd to pay more than $20 for a hair towel, but someone I trust recommended it and as someone who only uses heat on her hair 1-2x/year, I’m always looking for products that make my natural hair look and feel great. I’ve used this towel a handful of times now and LOVE the results. I use the towel to gently plop my hair (I haven’t yet used it to wrap my hair up for 15 minutes, but I want to try that method soon) and it truly helps dry my hair without leaving it frizzy. I took off one star because the price really is ridiculous and it sucks that such a great product is not accessible financially to most people."
