4.9 stars, 2078 reviews
BEST SELLER

The Foundation Shampoo / Conditioner Duo

Hydrating Sulfate-Free Shampoo & Conditioner

A wash-day pair: Foundation Shampoo and Foundation Conditioner, in two 300 mL bottles.

Color Safe
Hydrate & Soften
Repair & Strengthen
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The Foundation Shampoo / Conditioner Duo

Included: Foundation Shampoo, Foundation Conditioner

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This best-selling duo is your cleanse day essential. 

The Foundation Shampoo lathers beautifully, using clean, coconut-based surfactants to gently remove build-up, creating a perfect foundation for styling. The Foundation Conditioner, rich with peptides and ceramides, is deeply hydrating and smoothing. Suitable for all hair types and textures. Sulfate-free & silicone-free. 

Is sulfate-free shampoo right for your hair? Sulfates are effective cleansers, but the right choice depends on your hair, scalp, and wash routine. Learn how sulfates work in shampoo and who may prefer sulfate-free in The RŌZ Guide.

Includes Foundation Shampoo, 300 mL and Foundation Conditioner, 300 mL. Need larger bottles? The 900 mL Foundation Duo includes both formulas in salon sizes.

Push down and twist counterclockwise to unlock your pumps for the first time.

Thoroughly soak hair and massage Foundation Shampoo into scalp, adding more water where you need extra lather. Rinse out and repeat for a salon-grade cleanse.

Follow with our Foundation Conditioner, combing through ends, and letting it nourish your hair for a few minutes before rinsing it out.

Shampoo: Water/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Conditioner: Water/Aqua/Eau, Glycerin, Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Dicetyldimonium Chloride, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Citric Acid, Propylene Glycol, Sodium Gluconate, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Cetyl Hydroxyethylcellulose, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP,  Ceramide AP, Ceramide EOP, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Hydrated Silica, Xanthan Gum, Disodium Phosphate, Silica Dimethyl Silylate,1,2-Hexanediol, Glyceryl Stearate, Sodium Phosphate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Ethylhexylglycerin, Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Allure, Best of Beauty 2023

  • Foundation Shampoo, 300mL
  • Foundation Conditioner, 300mL
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After image
The Foundation Shampoo / Conditioner Duo Before After

Proven Performance

Clinically-tested, pro-grade haircare designed for visible results.

93%

felt hair was thoroughly cleansed and hair color was preserved

96%

experienced smoother, softer hair

*In a clinical study with expert clinician evaluation

Your guide to healthy hair

VIEW ALL ARTICLES
Sulfates in Shampoo: What They Do and Who May Prefer Sulfate-Free

Sulfates in Shampoo: What They Do and Who May Prefer Sulfate-Free

Sulfates are effective cleansers, but they aren’t automatically right—or wrong—for every head of ... read more
Sulfates are effective cleansers, but they aren’t automatically right—or wrong—for every head of hair. Learn how they work, when sulfate-free may be a better fit, and why the full formula matters more than the front-label claim. read less
Silicones in Hair Products: What They Do and When Buildup Matters

Silicones in Hair Products: What They Do and When Buildup Matters

Silicones are “smoothing” ingredients that can add slip, smoothness, and shine. That coating can ... read more
Silicones are “smoothing” ingredients that can add slip, smoothness, and shine. That coating can reduce friction during brushing or styling; it is cosmetic support, not permanent repair. read less
The Complete Guide to an Everything Shower

The Complete Guide to an Everything Shower

An everything shower doesn’t need to include every product in your bathroom. Learn how to build a... read more
An everything shower doesn’t need to include every product in your bathroom. Learn how to build a thoughtful, hair-first routine that gives each step time to work—without turning wash day into an endless checklist. read less
Sulfates in Shampoo: What They Do and Who May Prefer Sulfate-Free

Sulfates in Shampoo: What They Do and Who May Prefer Sulfate-Free

Sulfates are effective cleansers, but they aren’t automatically right—or wrong—for every head of ... read more
Sulfates are effective cleansers, but they aren’t automatically right—or wrong—for every head of hair. Learn how they work, when sulfate-free may be a better fit, and why the full formula matters more than the front-label claim. read less
Silicones in Hair Products: What They Do and When Buildup Matters

Silicones in Hair Products: What They Do and When Buildup Matters

Silicones are “smoothing” ingredients that can add slip, smoothness, and shine. That coating can ... read more
Silicones are “smoothing” ingredients that can add slip, smoothness, and shine. That coating can reduce friction during brushing or styling; it is cosmetic support, not permanent repair. read less
The Complete Guide to an Everything Shower

The Complete Guide to an Everything Shower

An everything shower doesn’t need to include every product in your bathroom. Learn how to build a... read more
An everything shower doesn’t need to include every product in your bathroom. Learn how to build a thoughtful, hair-first routine that gives each step time to work—without turning wash day into an endless checklist. read less

Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.

Notes of bergamot, fig & neroli blossom

Stylist Secret

“Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Keep a brush or comb in the shower. Detangle hair while conditioning to ensure even distribution and silky smooth strands.”

Mara Roszak

RŌZ Founder and Celebrity Stylist

The Routine

Step 1: Wash Day

Step 1: Wash Day

Our sulfate-free Foundation Shampoo thoroughly cleanses while our silicone-free Foundation Conditioner softens and nourishes.

Step 2: Milk Hair Serum

Step 2: Milk Hair Serum

Apply 2-3 pumps throughout on towel-dried hair before brushing. Air dry or blow dry smooth. Once dry, apply 1-2 pumps to smooth frizz or for a day 2 refresh.

Step 3: Santa Lucia Styling Oil

Step 3: Santa Lucia Styling Oil

Mix in 1 pump of Santa Lucia Styling Oil with 2 pumps Milk Leave-In Conditioner Hair Serum for extra hydration. On dry hair, add a few more drops to add shine and reduce frizz.

Clean isn’t a compromise — it’s our standard.

Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan

FAQ

We always say to listen to your hair here—there’s no one-size-fits-all. Most people find their sweet spot is 2-3 times per week, but if your scalp leans oilier, you can absolutely use it more often. It’s a gentle, sulfate-free formula, so it cleans without stripping, which makes it great for regular use.

Yes! The Foundation Shampoo is safe for both color-treated and keratin-treated hair. It’s sulfate-free and designed to cleanse gently while helping maintain the integrity of your color and treatments.

In case it gives you a little trouble, here's a trick! Please first tighten the pump around the neck of the bottle—as if you are simply tightening the pump, as if it’s too loose. Then, push down on the top of the pump and twist counterclockwise to pop up.

Start small—you can always add more. For most hair types, a nickel to quarter-sized amount is a good starting point. Apply only to your mid-lengths to ends, and avoid the roots.

Yes! Our formulas are designed to be lightweight and nourishing without weighing your hair down. If you have fine hair, start with a small amount and keep it focused on the ends to maintain volume and movement.

Fresh, airy, and green.

Sparkling bergamot, blood orange, mandarin, and pink pepper open with an uplifting brightness, unfolding into lush fig leaves, luminous neroli, and delicate jasmine. Grounded by earthy vetiver, warm amber woods, and soft musk, the scent captures the abundance of California—verdant landscapes, crisp morning air, and a sense of restoration. Bright yet grounding, it leaves behind a feeling of calm and a gentle return to nature.

Top: Bergamot, Blood Orange, Pink Pepper, Mandarin
Heart: Fig Leaves, Neroli, Jasmine
Base: Vetiver, Amber Woods, Musk

Just like every formula we create, our signature fragrance is crafted with thoughtful ingredients and held to the same uncompromising standards for safety, performance, and quality. Our fragrance makes up less than 1% of every RŌZ formula.

Thoughtfully composed with a blend of plant-derived and safe synthetic ingredients, the fragrance captures the freshness, vibrancy, and grounding beauty of California.

  • Vegan & cruelty-free
  • Free from PEGs, nitromusks, and phthalates
  • Fully IFRA-compliant (International Fragrance Association standards)

Our balanced approach allows us to create a fragrance that is beautiful, consistent, and safe for both hair and scalp—meeting rigorous allergen standards while remaining transparent by design.

Overall rating: 4.869168 / 5 from 2079 reviews.

AI Generated Review Summary

The Foundation Shampoo and Conditioner Duo provides clean, hydrated, and nourished hair. The shampoo lathers beautifully and doesn't irritate the scalp, while the conditioner has a creamy texture. The product enhances hair's look, making it healthy, shiny, and elegant. The scent is also highly praised.

Summary topics

  • Hair Results (5%): Customers appreciated the ability of the shampoo and conditioner to deliver consistent and impressive hair results.
  • Hair Feel (25%): A significant number of customers appreciated how this product left their hair feeling clean, hydrated, and nourished.
  • Lather Quality (4%): It was highlighted by customers that the lather of the RōZ Foundation Hydrating Shampoo is outstanding.
  • Conditioner Texture (5%): Customers appreciated the creamy and rich texture of this conditioner, making every wash feel like a luxurious experience.
  • Scalp Comfort (4%): It was reported by customers that this shampoo doesn't irritate the scalp and leaves hair smooth and incredibly clean.

Review topics: ["color","feels","packaging","issues","husband","hair","look","scent","bottle","texture","results","pack","scalp","hydration","formula","shipping","ingredients","fragrance","oil","price","size","quality","residue","shampoo","style","amount","weight","conditioner","volume","customer service"].

Review highlights

  • "Detangling has become so much easier, and my hair feels silky and manageable without any heaviness." — elenag
  • "Clean shampoo that actually lathers, scent is amazing, and my hair feels so soft and frizz-free!" — Jenica L.
  • "They really deliver salon quality results and my colored and damaged hair looks healthy, with great volume and shine." — Anna T.

Reviews

My daughter's hair has never

"My daughter's hair has never felt softer! She has platinum blonde, super long hair, the struggle has been real, until her mom bought her the Roz Shampoo and Conditioner. She is obsessed, loves the lovely light scent and the bounce and softness that Roz gave her. Highly recommend!"

— Vincent H. (5/5)

Absolutely loving it!

"My hair hasn’t looked this great in years! blow-dry and most think I’ve straightened it! It Calms my frizz and is So healthy and shiny! ROZ Smells so light and wonderful. I will splurge on the leave-in next!"

— Bobbie (5/5)

Love these products and THE SCENT!!

"The scent of Rōz is absolutely delightful and leaves my hair soft, smelling wonderful and full of volume. I appreciate how lightweight it is, and how I can control it by adding some clarifying washes and/or deep conditioning in addition to the standard shampoo/conditioner. I can't get enough of Rōz and so far, have nearly everything in the collection! So good!"

— Jennifer L. (5/5)

Love the Scent & How My Hair Feels

"★★★★★ This has easily been one of my favorite shampoo and conditioner duos I’ve used in a while! My hair actually feels clean after using the shampoo, and the conditioner leaves my ends feeling soft and moisturized without weighing my hair down. The scent is also really nice—fresh and clean without being too strong. Definitely a duo I’ve been enjoying!"

— Abigail M. (5/5)

just wow for this 2A soft curl girl

"When I took a pump I was worried the scent would be too strong and that the shampoo would be too harsh but its perfect. It gets rid of build up and gives me a perfect reset without stripping moisture or giving me an itchy scalp. I have fragrance allergies but it didn't make me break out. I'm so glad I found this shampoo for my very fussy hair/skin!"

— Melissa W. (5/5)

5 star hair

"Love the shampoo and conditioner it makes my hair feel very silky and clean and smells wonderful. Highly recommend"

— Jane S. (5/5)

Happy customer!

"Very pleased with their products. I like the way my hair looks and feels after I use the shampoo and conditioner. I just ordered the air thickening spray and it does seem to add some volume to my hair."

— Dorothy D. (5/5)

Foundation shampoo

"Just purchased. My daughter is obsessed with the products and I recently started using the shampoo, conditioner and milk rinse. So far, so good! It leaves my hair with a nice texture and I am looking forward to seeing additional long term results as I continue to use the products."

— Mary O. (5/5)

Wow

"Wow! What a difference! I was afraid of the "one size fits all" but because of how my hair responded - frizz gone, waves so smooth and hair so shiny and soft - I am recommending this to everyone!"

— Kim G. (5/5)

I love not having to

"I love not having to repurchase another bottle. This is my go to conditioner since it's the only one to soften my brittle hair. The smell is also really nice and not overpowering."

— Pamela N. (5/5)

Q&A

Does your fragrance contain phthalates?
Hi Maggie, Thanks for your question! Our fragrance is free from PEGs, nitromusks, and phthalates. We use a thoughtful combination of natural and safe synthetic fragrance ingredients that are IFRA-compliant and used at less than 1% total concentration. By combining natural and synthetic components, we achieve a scent that is both elevated and consistent—safe for scalp and hair, tested for allergen thresholds, and transparent by design. Xx, Team RŌZ
Could you describe the scent of both the shampoo and conditioner?
Hi Mary! Thanks for your question! Our signature scent contains gentle notes of bergamot, vetiver, neroli, and fig – inspired by the misty mountains and wildflowers of Big Sur, CA. Xx, Team RŌZ
Is this shampoo sulfate free?
Hi Dawn! Thanks for your question! All of our products are vegan, cruelty-free, sulfate-free, paraben-free, triclosan-free, and gluten-free! They are color and extension safe as well. Feel free to reach out to us at hello@rozhair.com with any other questions! Xx, Team RŌZ
Is the walnut oil refined?
Hi Tania! Thank you for your question! Our shampoo and conditioner contain hydrolyzed walnut rather than highly refined oil. While the oil is processed (hydrolyzed) to improve its cosmetic performance, it may still contain some residual proteins that could potentially trigger a reaction, depending on the severity of the allergy. Because of this, we always recommend discussing with your doctor or performing a patch test before using any product containing walnut derivatives if you have a known walnut allergy. Your safety is the most important thing. Feel free to reach out to us at hello@rozhair.com if you have any other questions about our product ingredients, or if you'd like to know which products in our line do not contain the hydrolyzed walnut oil. Xx, Team RŌZ
Can you use this shampoo on color treated hair
Hi Kelli! All of our products are completely safe to use on color-treated hair. The Foundation Shampoo & Conditioner formulas were designed to be gentle and shouldn't strip or compromise your color-treated hair as they are sulfate free and sodium chloride free. Xx, Team RŌZ

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