Hair care and styling products

Find the essentials for your wash day, styling routine and finishing touch. Choose a starting point, then make it your own.

4.9 stars, 2.0k reviews Foundation Shampoo Refill

Gentle balancing shampoo

Subscribe ~~$62~~ $49.60

One time $62

4.9 stars, 2.0k reviews Foundation Conditioner Refill

Nourishing hydrating conditioner

Subscribe ~~$65~~ $52

One time $65

NEW

4.8 stars, 685 reviews The Texture Trio

Everything you need for lived-in texture, from root to end.

4.9 stars, 56 reviews The Smooth Air Dry Kit

Air dry styling trio

Shop by your routine

Start with wash-day care, choose your styling products, or build an air-dry routine. Looking for a set? Explore kits and bundles with complementary products in one place.

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Buildable formulas designed to enhance your natural texture, add softness.

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Subscribe & save 20% with a schedule that is completely flexible— skip or cancel anytime.

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Pro-grade performance.

Clean & clinically-backed.

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Free shipping on $50+

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Our Refill Program.