Frizz-free air dry

Let your natural texture take shape. Choose leave-in care and styling hold to suit the finish you want.

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

Santa Lucia Styling Oil Santa Lucia Styling Oil
4.9 stars, 597 reviews Santa Lucia Styling Oil

Lightweight styling oil & heat protectant

Air Thickening Spray Air Thickening Spray
4.7 stars, 385 reviews Air Thickening Spray

Body-building and texturizing styler

Foundation Shampoo Foundation Shampoo
4.9 stars, 2.0k reviews Foundation Shampoo

Hydrating Sulfate-Free Shampoo

Foundation Conditioner Foundation Conditioner
4.9 stars, 2.0k reviews Foundation Conditioner

Hydrating Silicone-Free Conditioner

Evergreen Style Cream Evergreen Style Cream
4.8 stars, 229 reviews Evergreen Style Cream

Smoothing styling cream

Willow Glen Pre-Wash Treatment Oil Willow Glen Pre-Wash Treatment Oil
4.8 stars, 370 reviews Willow Glen Pre-Wash Treatment Oil

Pre-wash reparative, salon-grade oil

Foundation Mask Foundation Mask
4.9 stars, 274 reviews Foundation Mask

Strengthening hair mask

Wave Texturizing Mist Wave Texturizing Mist
NEW
4.7 stars, 178 reviews Wave Texturizing Mist

For beautiful undone California waves

The Texture Trio The Texture Trio
NEW
4.8 stars, 685 reviews The Texture Trio

Everything you need for lived-in texture, from root to end.

Milk Styling Mousse Milk Styling Mousse
NEW
4.8 stars, 317 reviews Milk Styling Mousse

Hydration-forward, texture-defining

The Hydrate + Hold Kit The Hydrate + Hold Kit
SAVE 10%
NEW
The Hydrate + Hold Kit

Weightless hydration + 24 hour hold for frizz-free waves, curls & blowouts

Milk Hair Serum Milk Hair Serum
BEST SELLER
4.8 stars, 1.3k reviews Milk Hair Serum

Best-selling leave-in conditioner

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Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

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