Wash-day hair care

Choose your cleanse, then the conditioning step your lengths need. Add a pre-wash treatment when it fits your routine.

4.9 stars, 2.0k reviews Foundation Shampoo

Hydrating Sulfate-Free Shampoo

4.9 stars, 2.0k reviews Foundation Conditioner

Hydrating Silicone-Free Conditioner

4.9 stars, 2.0k reviews The Refill Bundle

Shampoo & conditioner for all hair types

The Foundation Shampoo / Conditioner Duo The Foundation Shampoo / Conditioner Duo
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4.9 stars, 383 reviews Salt Scalp Scrub

A clarifying scalp reset, powered by a triple-phase formula.

5.0 stars, 14 reviews The Salon Size Foundation Duo

Shampoo & conditioner for all hair types

Try Before You Buy

Try up to four full-size items for 14 days. Only pay if you keep.

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Build your wash day

Your routine can change from wash to wash. Read how often to wash your hair, then explore leave-in care and air-dry styling.

Milk Hair Serum

Our best-selling #1 leave-in conditioning hair serum for daily hydration and smoothing.

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Styling Essentials

Buildable formulas designed to enhance your natural texture, add softness.

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Subscribe & save 20% with a schedule that is completely flexible— skip or cancel anytime.

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