"For 62 bucks I expected more- It doesnt fit on my head, I dont feel like it does anything special and the packaging and how it aas presented was cheap. I wouldn’t bother with this one and ROZ - do better."
RŌZ + THE GREAT. Sweatshirt Hair Towel
$62.00
Like a lived-in sweatshirt you reach for again and again, this towel wears with effortless ease. The GREAT.’s signature sweatshirt fabric absorbs moisture while enhancing your hair’s beautiful natural texture. It minimizes frizz and drying time for beautiful results across all hair types.
This limited edition item is not eligible for additional promos or discounts.
- Reduces frizz for smoother hair
- Absorbs moisture without weighing strands down
- Enhance your hair's natural wave & texture
- Light weight and quickens drying time
- For all hair types and textures
Step 1: Flip your head upside down and wrap the wider side of the towel around the base of your head
Step 2: Twist the towel, making sure all of your hair is gathered inside
Step 3: Tuck the twist into the loop
Step 4: Enjoy perfectly smooth, defined waves with minimal frizz
The Sweatshirt Hair Towel, much like your favorite sweatshirt, is perfectly imperfect and uniquely one of a kind. Please wash with care and alike colors to avoid dye transfer.
Made in the USA with The GREAT.’s signature terry fabric composed with 68% cotton, 32% rayon.
MARA'S STYLIST SECRET
Enhance your hair's natural texture.
Wrap the wider side of the towel around the base of your head and twist the towel, making sure all of your hair is gathered inside.
Tuck the twist into the loop.This quickens drying time and leaves you with minimal frizz—your natural texture effortlessly defined and beautifully enhanced by the lightweight sweatshirt terry fabric.
Tuck the twist into the loop.This quickens drying time and leaves you with minimal frizz—your natural texture effortlessly defined and beautifully enhanced by the lightweight sweatshirt terry fabric.
ORIGIN STORY
How The Sweatshirt Hair Towel came to life
One wash day morning, RŌZ Founder and celebrity hairstylist Mara Roszak hopped into the shower—only to realize she’d forgotten a towel. With her hair dripping and no towel in sight, she reached for her favorite The GREAT. sweatshirt and wrapped it around her sopping strands. When she unwrapped it later, she was surprised to find perfectly soft, defined waves with minimal frizz—her natural texture effortlessly defined and beautifully enhanced by the lightweight cotton fabric.
That spontaneous moment sparked a playful collaboration between two beloved LA brands—a celebration of California ease, designed for all hair types to bring out the beauty in natural texture.
That spontaneous moment sparked a playful collaboration between two beloved LA brands—a celebration of California ease, designed for all hair types to bring out the beauty in natural texture.
Overall rating: 4.8088236 / 5 from 68 reviews.
AI Generated Review Summary
This hair towel, made from a signature sweatshirt fabric, is designed to absorb moisture and enhance natural hair texture. While some users appreciate its softness and ability to minimize frizz, others found it ineffective. The scent of the product is well-liked by many customers.
Summary topics
- Scent: 11%
- Hair Texture: 44%
Review topics: ["size","color","feels","scent","texture","hair","scalp","difference","material","towel","frizz"].
Review highlights
- "It makes my scalp feel clean and refreshed without drying out my hair, and my hair still feels soft afterward." —
- "My hair feels silky and shiny after use." —
- "Instant reset, great scent" —
Reviews
Excellent
"The towel does a great job of absorbing. My hair is fine and straight (texture is changing some as I age and there is a little more bend), but my hair is pretty dense and takes a long time to air dry normally. I think I leave the towel on for about 10 min while I do my skincare routine and when I take it off, my hair is much drier than without it plus I don’t have any frizzy areas. The little band to tuck the towel in so it stays is helpful to keep it twisted tightly which helps."
Wasn't sure. . . SO glad I
"Wasn't sure. . . SO glad I did. Lightweight and super absorbent. No tugging or pulling with bath towel and the weight is impractical when large. This towel is perfect. I will definitely travel with it, too. No frizz after towel fluffing. Hair is happy. I'm happy."
My hair is looking good!
"the foundation duo with the hair milk and serum have made my hair so soft and the towel has made it look better than ever! Worth a try! Get the travel size to begin but I will be ordering full sizes soon."
I think it's a great
"I think it's a great hair towel for someone who has A LOT of hair. I have thinner and shoulder length hair. Unfortunately, it didn't work for me. I think if it was more adjustable, maybe. But love the color and the idea of it. Thank you for always getting feedback from your customers, it's very important and crucial to a business."
I can’t say enough good about this stuff!
"Wow. I have tried many shampoos/conditioners in my life. This by fad exceeds what I have tried to date. I’m so impressed. My hair feels amazing, healthy, clean, soft!! I love the smell. It is not overpowering at all. Love the packaging. I can’t say enough!"
I've admired the Roz +
"I've admired the Roz + Great hair towel in both of its previous releases, and this time, I nabbed one for myself as soon as it hit the site! I LOVE it. It is the first towel I have tried specifically for drying hair that stays on my head! And it is as advertised - very absorbent, and somehow, my hair's natural wavy texture is enhanced, while also being smoothed, with far less frizz. I wore my hair air-dried, without applying heat, for the first time in ages after my first use with this towel. 5 Stars!"
Amazing hair towel
"I felt insane for spending this much money on a hair towel but WOW. It’s been the key to low effort gorgeous waves without frizz"
Love this towel!!!
"I have long, thick hair and this towel is perfect! Most towels don't fit all my hair, leave it frizzy, and aren't sturdy on my head while I get ready. I absolutely love the Roz towel and am glad I splurged!!"
Magical towel
"I would have never imagined this to work on my hair but it does! Wrap my hair after using Roz Foundation Shampoo & conditioner and leave it in the towel until I’ve done my entire beauty routine. It has helped me bring my hairs natural texture back!"
Q&A
- Hi - looks luxurious!!!! Just checking it’s good for curly hair and won’t cause frizz like a regular towel since it has a rough side. Thanks.
- Hi Karen! Thanks so much for your question! Yes–it’s a great option for curly hair. The vintage sweatshirt-inspired terry fabric by "The GREAT." is designed to gently absorb moisture while reducing frizz and enhancing your natural texture–unlike traditional towels that can be too rough on curls. Xx, Team RŌZ
