styling
How-to re-create the French Twist from Kallmeyer’s SS27 Show at New York Fashion Week
The hairstyle of the season and what I’m loving this Fall is, of course, inspired by the creation of our French Twist on the Kallmeyer runway, probably minus the stitched in elastic for practical reasons.
Out of the shower, always start with Milk Hair Serum for hydration on your damp hair. It’s the base prep for styling.
Our newest product, Milk Styling Mousse, is an incredible mousse that brings the hold your hairstyle needs, but without that crunchy feeling. It’s a magic product for air drying or blow drying (if I do say so myself).
Evergreen Style Cream is the greatest styling product for taming any flyaways OR for anyone with short hair in your life. Highly recommend– whether it’s to finish an up-do, or to define texture and little pieces on a blow dry or air dry lived-in wave.
Reporting note
This tutorial uses the French Twist from Kallmeyer’s SS27 New York Fashion Week show as the reference for its product-prep and finishing tips.
Frequently asked questions
Which products are featured in the Kallmeyer French twist routine?
When is Milk Hair Serum used in this routine?
Can Milk Styling Mousse be used for air drying or blow drying?
What is Evergreen Style Cream used for in this look?
Related reading
how to
How to Use Hair Mousse the Right Way
How to apply hair mousse: how much to use, wet vs. dry, and the technique for volume, curls, and blowouts — the stylist method, step by step.
styling
How to Do a Blowout at Home: Soft Volume, Step by Step
Rough-dry damp hair first. Then style small sections with a round brush or a hot-air brush. Lift each section at the root for volume, follow it with airflow through the ends for smoothness, and let it cool before you loosen it.
hair basics
Mousse vs. Gel: Which One Should You Use?
Mousse often adds airy body; gel often gives a firmer set. Choose for your hair and finish, not the format alone: softness, hold, and humidity resistance are different benefits, and a formula can combine them.