In collaboration with THE GREAT. Our hair is most fragile when its wet, and this is where a lot of damage and frizz starts. Our towel reduces frizz, speeds up dry time, and protects your natural hair texture.
Our hair is at its most fragile when it's wet — the cuticle is open, which is exactly when a traditional towel can pose the most damage. Rubbing, twisting, plus the weight of a soaked bath towel is where a lot of frizz starts.
So we made a hair towel out of the softest fabric: The GREAT.'s signature sweatshirt fabric. It's lightweight enough to wrap and forget — and it helps shorten dry time.
The result: less frizz, faster drying, and your texture the way it's supposed to look.
General Care Instructions:
The Sweatshirt Hair Towel is perfectly imperfect. Each towel has intentional wear and is uniquely one of a kind. Please wash with care and alike colors to avoid dye transfer.
Made in the USA with The GREAT.’s signature vintage sweatshirt inspired, terry fabric in our RŌZ Seaglass color. The towel also features a classic “dorito” detail in a nod to its sweatshirt-inspired design.
This limited edition item is not eligible for additional promos or discounts.
The Hair Towel, Explained: A Stylist's Take
The Complete Guide to an Everything Shower
How often should you wash your hair?
The Hair Towel, Explained: A Stylist's Take
The Complete Guide to an Everything Shower
How often should you wash your hair?
Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.
Notes of bergamot, fig & neroli blossom
"How you dry your hair shapes how it looks as much as any product you put in it. I wrap my hair in the towel right away, while it's still soaking wet from the shower. I secure it on top of my head like a turban and leave it for about 30 minutes. When I take it off, there's still some moisture in the hair, which is exactly what you want."
Mara Roszak
RŌZ Founder and Celebrity Stylist
Overall rating: 4.8 / 5 from 80 reviews.
This hair towel, made from a signature sweatshirt fabric, is designed to absorb moisture and enhance natural hair texture. While some users appreciate its softness and ability to minimize frizz, others found it ineffective. The scent of the product is well-liked by many customers.
Review topics: ["size","color","feels","scent","results","look","packaging","towel","texture","hair","scalp","frizz","material","feedback","brand","difference"].
"Absolutely LOVE my New sweatshirt hair towel. I have 1 from Crown Affair & 2 from Emy Jay. I prefer the Crown Affair towel over the Emy Jay towel. Crown Affair just does a better job. Now my ROZ sweatshirt hair towel is my favorite. I have to admit I am VERY lazy when it comes to styling my hair, that why I use ROZ products, I can air dry my hair & not disappointed with the results."
"I used Aquis hair towels for decades and the Roz/Great towel is so much better. I have lots of fine, somewhat frizzy hair, and this towel both cuts down on drying time and helps to curb the frizz."
"Cute but if the ability to remove moisture from your hair is a quality you’re looking for in a towel, I’d look elsewhere. No discernible change in frizz/hair health either. 🤷♀️"
"This hair towel is magic! My hair is smooth, shiny, and just beautiful! Worth it 1000%"
"I love my new towel ; it soaks up the water in minutes and then I add my Roz product and I’m set ! Love it !"
"This hair towel is roomy and easy to use. Stays put while I get ready and helps cut my dry time. Plus it’s beautiful!"
"Amazingly soft, great quality hair towel that leaves my hair super soft!"
"I love the towel for drying my fine curly hair. I would definitely recommend!"
"Love…expedited drying and leaves hair with less frizz."
"I love this brand. Best thing to happen to my hair."
Practical haircare education for consumers and salon professionals, with clear guidance on products, ingredients, washing, styling, and technique.
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