"For 62 bucks I expected more- It doesnt fit on my head, I dont feel like it does anything special and the packaging and how it aas presented was cheap. I wouldn’t bother with this one and ROZ - do better."
COMING SOON
RŌZ Sweatshirt Hair Towel in Spruce
Minimizes frizz and drying time for beautiful results
In collaboration with THE GREAT. Our hair is most fragile when its wet, and this is where a lot of frizz starts. Our towel reduces frizz, speeds up dry time, and protects your natural hair texture.
Our hair is at its most fragile when it's wet — the cuticle is open, which is exactly when a traditional towel can pose the most damage. Rubbing, twisting, plus the weight of a soaked bath towel is where a lot of frizz starts.
So we made a hair towel out of the softest fabric: The GREAT.'s signature sweatshirt fabric. It's lightweight enough to wrap and forget — and it helps shorten dry time.
The result: less frizz, faster drying, and your texture the way it's supposed to look.
- Helps reduce frizz — smooth sweatshirt fabric won't rough up the cuticle the way traditional terry towels do
- Speeds up dry time — absorbs the excess water
- Gentler when hair is most vulnerable
- Protects your natural texture — keeps your curl pattern and wave intact
- Lightweight and comfortable
- Softer than microfiber, gentler than terry — the only hair towel made from real sweatshirt fabric
- Dark fabric perfectly suited for color-treated or gloss-treated hair
- For every hair type — fine to coily, short to long
General Care Instructions:
The Sweatshirt Hair Towel is perfectly imperfect. Each towel has intentional wear and is uniquely one of a kind. Please wash with care and alike colors to avoid dye transfer.
Made in the USA with The GREAT.’s signature vintage sweatshirt inspired, terry fabric in our RŌZ Seaglass color. The towel also features a classic “dorito” detail in a nod to its sweatshirt-inspired design.
This limited edition item is not eligible for additional promos or discounts.
Clean isn’t a compromise — it’s our standard.
Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan
Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.
Notes of bergamot, fig & neroli blossom
Stylist Secret
"How you dry your hair shapes how it looks as much as any product you put in it. I wrap my hair in the towel right away, while it's still soaking wet from the shower. I secure it on top of my head like a turban and leave it for about 30 minutes. When I take it off, there's still some moisture in the hair, which is exactly what you want."
Mara Roszak
RŌZ Founder and Celebrity Stylist
FAQ
Overall rating: 4.811594 / 5 from 69 reviews.
AI Generated Review Summary
This hair towel, made from a signature sweatshirt fabric, is designed to absorb moisture and enhance natural hair texture. While some users appreciate its softness and ability to minimize frizz, others found it ineffective. The scent of the product is well-liked by many customers.
Summary topics
- Scent (11%): It was reported by customers that the scent of the product is loved and appreciated by many.
- Hair Texture (44%): The feedback is varied, some users found the towel ineffective while others found it soft and not frizzy.
Review topics: [color, feels, packaging, scent, hair, texture, size, towel, scalp, material, frizz, difference].
Review highlights
- "It makes my scalp feel clean and refreshed without drying out my hair, and my hair still feels soft afterward." —
- "My hair feels silky and shiny after use." —
- "Instant reset, great scent" —
Reviews
Cute & functional
"So cute and so useful!"
Excellent
"The towel does a great job of absorbing. My hair is fine and straight (texture is changing some as I age and there is a little more bend), but my hair is pretty dense and takes a long time to air dry normally. I think I leave the towel on for about 10 min while I do my skincare routine and when I take it off, my hair is much drier than without it plus I don’t have any frizzy areas. The little band to tuck the towel in so it stays is helpful to keep it twisted tightly which helps."
Wasn't sure. . . SO glad I
"Wasn't sure. . . SO glad I did. Lightweight and super absorbent. No tugging or pulling with bath towel and the weight is impractical when large. This towel is perfect. I will definitely travel with it, too. No frizz after towel fluffing. Hair is happy. I'm happy."
My hair is looking good!
"the foundation duo with the hair milk and serum have made my hair so soft and the towel has made it look better than ever! Worth a try! Get the travel size to begin but I will be ordering full sizes soon."
I think it's a great
"I think it's a great hair towel for someone who has A LOT of hair. I have thinner and shoulder length hair. Unfortunately, it didn't work for me. I think if it was more adjustable, maybe. But love the color and the idea of it. Thank you for always getting feedback from your customers, it's very important and crucial to a business."
I can’t say enough good about this stuff!
"Wow. I have tried many shampoos/conditioners in my life. This by fad exceeds what I have tried to date. I’m so impressed. My hair feels amazing, healthy, clean, soft!! I love the smell. It is not overpowering at all. Love the packaging. I can’t say enough!"
I've admired the Roz +
"I've admired the Roz + Great hair towel in both of its previous releases, and this time, I nabbed one for myself as soon as it hit the site! I LOVE it. It is the first towel I have tried specifically for drying hair that stays on my head! And it is as advertised - very absorbent, and somehow, my hair's natural wavy texture is enhanced, while also being smoothed, with far less frizz. I wore my hair air-dried, without applying heat, for the first time in ages after my first use with this towel. 5 Stars!"
Amazing hair towel
"I felt insane for spending this much money on a hair towel but WOW. It’s been the key to low effort gorgeous waves without frizz"
Love this towel!!!
"I have long, thick hair and this towel is perfect! Most towels don't fit all my hair, leave it frizzy, and aren't sturdy on my head while I get ready. I absolutely love the Roz towel and am glad I splurged!!"
Q&A
- Hi - looks luxurious!!!! Just checking it’s good for curly hair and won’t cause frizz like a regular towel since it has a rough side. Thanks.
- Hi Karen! Thanks so much for your question! Yes–it’s a great option for curly hair. The vintage sweatshirt-inspired terry fabric by "The GREAT." is designed to gently absorb moisture while reducing frizz and enhancing your natural texture–unlike traditional towels that can be too rough on curls. Xx, Team RŌZ
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Pro-grade haircare and styling formulated with clinically backed, clean ingredients.
