A gentle and thoroughly cleansing shampoo that hydrates and balances to create the perfect foundation for both air drying and styling. Sulfate-free & silicone-free.
The only shampoo you'll ever need.
300 mL, 10.1 Fl Oz.
With our award-winning FOUNDATION Shampoo, you can expect:
Sulfate and Silicone free.
On wet hair, massage into scalp thoroughly. Rinse out. Shampoo a second time for a salon-grade cleanse. Follow with our Foundation Conditioner for your most beautiful hair.
MARA'S STYLIST SECRET: For the most thorough cleanse & richest lather, massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly.
BotaniComplex™ -Rich in vitamin A and C and nourishes hair at the root
Coconut Based Surfactants - Smooths, strengthens, and adds shine
Ceramides Complex - Promotes scalp and hair health
Shampoo: Water/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.
Foundation Shampoo and Conditioner bottles are made of aluminum and fully refillable and recyclable.
To refill, purchase a Foundation Shampoo/Conditioner Refill pouch.
To recycle, remove pump, rinse out the aluminum bottle and place in recycling bin.
...massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly.
Overall rating: 4.877249 / 5 from 1890 reviews.
The Foundation Shampoo is praised for its luxurious packaging, rich texture, and natural ingredients. Customers highlight its ability to make hair look healthy, feel silky, and provide amazing results. The fresh scent and rich lather add to the overall positive experience.
Review topics: ["color","ingredients","length","breakage","size","thickness","results","scent","fragrance","hair","scalp","frizz","weight","volume","aroma","dandruff","style","residue","improvement","problem","hydration","quality","benefits","curls","oil","appearance","weather","match","feels","amount"].
"Wow & wow again! My hair feels soft & luxurious! The smell of the Shampoo & Conditioner is a clean subtle smell. Very nice! After my hair air dried I added the Milk Hair Serum & I immediately noticed the “SHINE”! I can’t wait to try the Santa Lucia Styling Oil & the Willow Glen Pre-wash Treatment as apart as my routine🤩"
"I use very nice products but was compelled to try Roz as it seemed different and effective. It is amazing and now has replaced my basic routine. I purchased the mini set that gave me a great overview of the products. I have now replaced all with full sizes. The shampoo and conditioner is outstanding."
"I love my hair again! My hair is soft and manageable and just feels good. Even my hairdresser asked me what I was using because my hair felt so nice and had a light pretty scent to it. I wash, condition, then use the Roz milk serum and the Roz styling serum, then blow dry my hair and it all falls into place. I love it!"
"The foundation shampoo and conditioner by far are the best around. I have highlights and my hair can be dry but this stuff makes it so soft and manageable!! I also got the hair serum!! My go to and it smells like heaven!! I will be a forever customer!!"
"I don't know what it is about this line, but it's everything my hair needed. This shampoo leaves my scalp feeling so clean, but not in a drying or sensory (cooling) way. I definitely recommend this with the conditioner, your hair will thank you ❤️"
"Finally a system that is gentle on thin hair and effective for an oily scalp! Menopause and an hormonal induced tumor have ruined my hair- it was always fine but I had density and a balanced scalp, no problems in my younger days. I have been trying everything I could to find a cleaning system for my hair- rinses, bars, no-poo's, custom, clinical backed- you name it. I have sunk thousands trying to find something that works. I finally have in Roz. After more than 20 years of searching and wasting my time, money and hope, I can finally fully endorse a product."
"Product is fabulous. Leaves my thin limp hair full of body. Regretfully shampoo bottle top did not pop up and worked- had to improvise with another bottle top… very cludgey. Oh well. Hope next order has a better bottle top."
"I have thin hair that gets oily quickly (like shower everyday level of oily) so was skeptical about this giving me a good enough cleanse while also keeping my color in tact. My hair so far has felt soft and clean, and while I do still have to wash it every other day, it doesn’t feel like there is any buildup or residue left behind."
"I absolutely love the Roz Shampoo, Conditioner, and Evergreen Styling Cream. I have thick, coarse, short hair, and these products have completely changed how my hair looks and feels. The shampoo and conditioner leave my hair incredibly soft, clean, and manageable without weighing it down. The scent is mild, fresh, and clean—not overpowering at all. Since I’m very active and wash my hair frequently, it’s important to have products that cleanse well without drying my hair out, and Roz does exactly that. The Evergreen Styling Cream is fantastic. My hair styles so much better, with improved texture, control, and softness. It helps my hair look polished while still feeling natural. If you have thick or coarse hair and struggle to find products that leave your hair soft, healthy, and easy to style, I highly recommend giving Roz a try. These products have become staples in my daily routine."
"I have noticed the texture of my hair changing recently (its been much dryer and more wiry) and wanted to try a new shampoo & conditioner. I'm a natural redhead and have never colored my hair, and I always let it air dry. I noticed my hair is much softer and more hydrated after just a few uses."
