Ciello Tuazon
Product Innovation & Sensory Storyteller
Ciello Tuazon is VP of Product Innovation at RŌZ, with two decades of experience in product innovation and brand strategy. She was previously Director of Product Development at Malin + Goetz.
Credentials and experience
- Experience 20 years
- Based in Miami Beach, FL
- Works at RŌZ
- Credentials VP of Product Innovation, RŌZ
- Director of Product Development, Malin + Goetz (2022)
- Studied at Pace University
Selected work
- Featured in Dore, "Ciello Tuazon Is Ahead of the Curve" (2022)
About Ciello
Ciello Tuazon is VP of Product Innovation at RŌZ, with two decades of experience in product innovation and brand strategy. In 2022, Dore featured her as Director of Product Development at Malin + Goetz. For the RŌZ Guide, she explains the sensory side of dry shampoo: why a formula can still leave hair feeling dirty when it adds grit to make up for lost volume, and how traditional aerosol application can create hot spots where more product lands in one place. She studied at Pace University and is based in Miami Beach, Florida.
In Ciello's words
Traditional aerosol application can create ‘hot spots’—areas where more dry product lands in one place.
People are sometimes resistant to using dry shampoo because, while it addresses oil, it can still make hair feel dirty when it adds grit to compensate for lost volume.
