Product development & formulation

Lorne Lucree

Beauty Product Development and Innovation Expert

Lorne Lucree is a San Francisco product-development and innovation expert who has developed award-winning products for brands including R+Co, IGK and ONE/SIZE. He founded the beauty consultancy Quiet Coyote and is the founder and CEO of the allergy-care brand Wizard Wellness.

Credentials and experience

Experience 17+ years beautyindependent.com
Based in San Francisco, CA
Works at Wizard Wellness, Quiet Coyote Consulting
Credentials MBA, NYU Stern School of Business cew.org
BS, Boston University quietcoyoteconsulting.com
Member, Conscious Beauty at Ulta Advisory Board beautyindependent.com
Product Development Advisor, Ulta MUSE Accelerator Program quietcoyoteconsulting.com
Former Chief Innovation Officer and Head of ESG, Voyant Beauty quietcoyoteconsulting.com
Former SVP of Innovation, Tatcha, and Strategic Innovation Advisor, Unilever Prestige quietcoyoteconsulting.com

Selected work

Developed award-winning products for brands including R+Co, IGK and ONE/SIZE by Patrick Starrr cew.org
Brand experience across Matrix Haircare, L'Oréal Professionnel, Clinique and Tatcha quietcoyoteconsulting.com
Developed products recognized by Allure Best of Beauty, Glamour Beauty Awards, Nylon Beauty Hit List, Refinery29 Beauty Innovators and Times UK Style Beauty Awards cew.org
Founder of the beauty consultancy Quiet Coyote beautyindependent.com
CEO and founder of Wizard Wellness, an allergy care brand launched in 2026 cew.org
Launched Atelier, Voyant Beauty's unit for indie brands beautyindependent.com

About Lorne

Lorne Lucree is a beauty product-development and innovation expert based in San Francisco, with more than 17 years in the beauty industry. He has held product development and global marketing roles at L'Oréal, Estée Lauder and Luxury Brand Partners, where he developed products for brands including R+Co, IGK and ONE/SIZE by Patrick Starrr. His brand experience also includes Matrix Haircare. He was Chief Innovation Officer and Head of ESG at Voyant Beauty, SVP of Innovation at Tatcha and a strategic innovation advisor to Unilever Prestige. He is the founder and CEO of the allergy-care brand Wizard Wellness and founded Quiet Coyote, a consultancy covering formulation, contract manufacturing, packaging and sustainability. He holds an MBA from NYU Stern and a BS from Boston University.

In Lorne's words

What "dry" hair doesn't tell you about the health of the hair is the cortex integrity - i.e. the strength of the hair fiber. Those are two different things and they don't necessarily move together.

From Are Sulfates Bad for Your Hair?

Curly hair can also have more pronounced "frizz" because of that swelling, which is exacerbated visually due to the shape of the fiber, and because curly fibers touch each other at fewer points, so there is less holding them together.

From 3A Hair: How to Identify, Care For, and Style Loose Curls

Contributions to RŌZ Education

3A Hair: How to Identify, Care For, and Style Loose Curls Expert contributorOctober 15, 2026
Wavy hair routine: a simple guide for 2A, 2B and 2C hair Expert contributorOctober 2, 2026
Why is my hair so puffy? What to change in your routine Expert contributorSeptember 30, 2026
What Are the Benefits of Sulfate-Free Shampoo? Expert contributorSeptember 30, 2026
Are Sulfates Bad for Your Hair? Expert contributorSeptember 23, 2026
Why Is My Hair So Dry? Find the Cause, Then Fix the Routine Expert contributorSeptember 1, 2026
How to Do a Blowout at Home: Soft Volume, Step by Step Expert contributorSeptember 1, 2026
Silicones in Hair Products: What They Do and When Buildup Matters Expert contributorAugust 12, 2026
Mousse vs. Gel: Which One Should You Use? Expert contributorAugust 12, 2026
Haircare Ingredients: How to Read Claims Without the Fear Expert contributorAugust 12, 2026

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