With our award-winning FOUNDATION Shampoo, you can expect:
Sulfate and Silicone free.
The only shampoo you'll ever need.
300 mL, 10.1 Fl Oz.
With our award-winning FOUNDATION Shampoo, you can expect:
Sulfate and Silicone free.
On wet hair, massage into scalp thoroughly. Rinse out. Shampoo a second time for a salon-grade cleanse. Follow with our Foundation Conditioner for your most beautiful hair.
MARA'S STYLIST SECRET: For the most thorough cleanse & richest lather, massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly.
BotaniComplex™ -Rich in vitamin A and C and nourishes hair at the root
Coconut Based Surfactants - Smooths, strengthens, and adds shine
Ceramides Complex - Promotes scalp and hair health
Shampoo: Water/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.
Foundation Shampoo and Conditioner bottles are made of aluminum and fully refillable and recyclable.
To refill, purchase a Foundation Shampoo/Conditioner Refill pouch.
To recycle, remove pump, rinse out the aluminum bottle and place in recycling bin.
...massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly.
Overall rating: 4.876727 / 5 from 1882 reviews.
The FOUNDATION Shampoo Sulfate-Free offers a thorough, salon-grade cleanse with coconut-based surfactants, a pH-balancing formula, and a luxurious lather. Customers praise its ability to leave hair looking healthier, feeling clean and hydrated, and delivering clean, effortless results. The eco-friendly packaging and amazing scent add to its appeal.
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"Wow & wow again! My hair feels soft & luxurious! The smell of the Shampoo & Conditioner is a clean subtle smell. Very nice! After my hair air dried I added the Milk Hair Serum & I immediately noticed the “SHINE”! I can’t wait to try the Santa Lucia Styling Oil & the Willow Glen Pre-wash Treatment as apart as my routine🤩"
"I have thin hair that gets oily quickly (like shower everyday level of oily) so was skeptical about this giving me a good enough cleanse while also keeping my color in tact. My hair so far has felt soft and clean, and while I do still have to wash it every other day, it doesn’t feel like there is any buildup or residue left behind."
"I absolutely love the Roz Shampoo, Conditioner, and Evergreen Styling Cream. I have thick, coarse, short hair, and these products have completely changed how my hair looks and feels. The shampoo and conditioner leave my hair incredibly soft, clean, and manageable without weighing it down. The scent is mild, fresh, and clean—not overpowering at all. Since I’m very active and wash my hair frequently, it’s important to have products that cleanse well without drying my hair out, and Roz does exactly that. The Evergreen Styling Cream is fantastic. My hair styles so much better, with improved texture, control, and softness. It helps my hair look polished while still feeling natural. If you have thick or coarse hair and struggle to find products that leave your hair soft, healthy, and easy to style, I highly recommend giving Roz a try. These products have become staples in my daily routine."
"I have noticed the texture of my hair changing recently (its been much dryer and more wiry) and wanted to try a new shampoo & conditioner. I'm a natural redhead and have never colored my hair, and I always let it air dry. I noticed my hair is much softer and more hydrated after just a few uses."
"I received the minis as a gift and I enjoyed it so much that I ordered more immediately because I didn’t want to be without it. My hair feels clean and smells so good."
"I waited a few weeks before writing a review just in case but this duo is amazing! When I moved from the country to the city 6 years ago my hair HATED it. It's been gunky, for lack of a better word, every since. I've tried so many different sulfate-free shampoos and they may work for a few washes but then I'd get an awful build up again. This shampoo and conditioner have made my hair feel so clean without drying it out I never want to use anything else! I have noticed a bit more hair falling out but not enough to be worrisome. I also purchased the Milk hair serum and love that too, even with my fine, straight hair. Thanks for such great products!"
"I tried the travel shampoo and conditioner and can tell such a big difference compared to Target shampoo brands I've been using. My hair is shinier and the conditioner is great. Getting the larger pack helps me be able to refill shower bottles for a lot longer. I LOVE the smell as well!"
"The shampoo and conditioner are amazing. Hair is super clean, soft and smells amazing. The conditioner is not heavy and really makes the hair smooth and manageable. Scalp is clean, no dry flakes. So glad I found these products. A+++••"
"This is the only shampoo I have ever used that truly leaves my hair like I've just left the salon. I couldn't be happier! It really helps tame my frizz and leaves my hair so soft."
"I initially purchased the shampoo and conditioner as a splurge after I’d gotten my hair done. Smelled amazing, my hair looked great, it was my birthday ‘do. I did not expect to love these products as much as I do. Most notably, I notice less breakage (i have blonde hair), and due to a bum thyroid, I tend to have itchy skin, particularly my scalp. I don’t notice any itching after a few months of use. I’ve even turned my mom onto the products (she’s a notorious shampoo snob)"
