Foundation Shampoo

Gentle balancing shampoo

The only shampoo you need. This refillable formula cleanses thoroughly without stripping, leaving hair hydrated, balanced, and ready to air-dry or style.

Color Safe
Hydrate & Soften
Boost Shine
Size:
Frequency:

Save with Bundles

The Everyday Essentials Kit
Free Shipping on orders $50+
Free + Easy Returns

With our award-winning FOUNDATION Shampoo, you can expect:

  • A thorough, salon-grade cleanse from coconut-based surfactants that create a rich lather
  • A pH-balancing formula to preserve color and overall hair health
  • A hydrated scalp and strands leaving hair in its healthiest state
  • Strengthened and reinforced hair health

Sulfate and Silicone free.

The only shampoo you'll ever need.

300 mL, 10.1 Fl Oz.

 

On wet hair, massage into scalp thoroughly. Rinse out. Shampoo a second time for a salon-grade cleanse. Follow with our Foundation Conditioner for your most beautiful hair.

Sulfate-free, Vegan, Cruelty-free, Silicone free, Paraben-free, SLS-free, Triclosan free, Gluten-free

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

2026 Coveteur Beauty Awards

Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.

Notes of bergamot, fig & neroli blossom

Stylist Secret

"For the most thorough cleanse & richest lather, massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly."

Mara Roszak

RŌZ Founder and Celebrity Stylist

The Routine

Step 1: Willow Glen Treatment Oil

Step 1: Willow Glen Treatment Oil

Pre-treat hair and scalp to nourish and restore.

Step 2: Foundation Shampoo

Step 2: Foundation Shampoo

Gently cleanse, balance your scalp.

Step 3: Foundation Conditioner

Step 3: Foundation Conditioner

Smooth, hydrate and detangle mid lengths and ends.

Clean isn’t a compromise — it’s our standard.

Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan

Overall rating: 4.869105 / 5 from 2078 reviews.

AI Generated Review Summary

The Foundation Shampoo Sulfate-Free offers a thorough, salon-grade cleanse with coconut-based surfactants, creating a rich lather. It balances pH to preserve hair health, leaving the scalp and strands hydrated. The shampoo strengthens hair, providing a healthy, shiny, and soft look. Its creamy texture and amazing scent enhance the overall experience, while the environmentally friendly packaging and refillable bottles add to its appeal.

Summary topics

  • Effectiveness (5%): Customers keep praising the Roz foundation shampoo, stating that it delivers impressive results without drying out their hair.
  • Lather Quality (4%): Customers expressed appreciation for the luxurious lather produced by the shampoo, with many stating it leaves their hair soft and refreshed.
  • Hydration and Nourishment (48%): A significant amount of customers expressed appreciation for the hydrating and nourishing properties of this shampoo.
  • Hair Appearance (8%): Customers expressed satisfaction with how this product made their hair look healthy, soft, and shiny.
  • Eco-Friendly Packaging (7%): It was noted by customers that the packaging of the RŌZ Foundation Shampoo is environmentally friendly.

Review topics: ["color","feels","packaging","issues","husband","hair","look","scent","bottle","texture","results","pack","scalp","hydration","formula","shipping","ingredients","fragrance","oil","price","size","quality","residue","shampoo","style","amount","weight","conditioner","volume","customer service"].

Review highlights

  • "Love the shampoo and conditioner it makes my hair feel very silky and clean and smells wonderful." — Jane S.
  • "Loved the shampoo and conditioner, smells amazing and makes hair feel so healthy!" — Heather B.
  • "Love this shampoo and conditioner." — Britt d.

Reviews

My daughter's hair has never

"My daughter's hair has never felt softer! She has platinum blonde, super long hair, the struggle has been real, until her mom bought her the Roz Shampoo and Conditioner. She is obsessed, loves the lovely light scent and the bounce and softness that Roz gave her. Highly recommend!"

— Vincent H. (5/5)

Love these products and THE SCENT!!

"The scent of Rōz is absolutely delightful and leaves my hair soft, smelling wonderful and full of volume. I appreciate how lightweight it is, and how I can control it by adding some clarifying washes and/or deep conditioning in addition to the standard shampoo/conditioner. I can't get enough of Rōz and so far, have nearly everything in the collection! So good!"

— Jennifer L. (5/5)

Love the Scent & How My Hair Feels

"★★★★★ This has easily been one of my favorite shampoo and conditioner duos I’ve used in a while! My hair actually feels clean after using the shampoo, and the conditioner leaves my ends feeling soft and moisturized without weighing my hair down. The scent is also really nice—fresh and clean without being too strong. Definitely a duo I’ve been enjoying!"

— Abigail M. (5/5)

just wow for this 2A soft curl girl

"When I took a pump I was worried the scent would be too strong and that the shampoo would be too harsh but its perfect. It gets rid of build up and gives me a perfect reset without stripping moisture or giving me an itchy scalp. I have fragrance allergies but it didn't make me break out. I'm so glad I found this shampoo for my very fussy hair/skin!"

— Melissa W. (5/5)

5 star hair

"Love the shampoo and conditioner it makes my hair feel very silky and clean and smells wonderful. Highly recommend"

— Jane S. (5/5)

Happy customer!

"Very pleased with their products. I like the way my hair looks and feels after I use the shampoo and conditioner. I just ordered the air thickening spray and it does seem to add some volume to my hair."

— Dorothy D. (5/5)

Foundation shampoo

"Just purchased. My daughter is obsessed with the products and I recently started using the shampoo, conditioner and milk rinse. So far, so good! It leaves my hair with a nice texture and I am looking forward to seeing additional long term results as I continue to use the products."

— Mary O. (5/5)

Wow

"Wow! What a difference! I was afraid of the "one size fits all" but because of how my hair responded - frizz gone, waves so smooth and hair so shiny and soft - I am recommending this to everyone!"

— Kim G. (5/5)

I love not having to

"I love not having to repurchase another bottle. This is my go to conditioner since it's the only one to soften my brittle hair. The smell is also really nice and not overpowering."

— Pamela N. (5/5)

"Love the light smell, shampoo is a bit watery but cleanses really well without stripping. Overall my hair is happy"

— Laura (5/5)

Q&A

Hair Education

Practical haircare education for consumers and salon professionals, with clear guidance on products, ingredients, washing, styling, and technique.

Read more