4.9 stars, 1992 reviews
BEST SELLER

The Foundation Shampoo / Conditioner Duo

Hydrating Sulfate-Free Shampoo & Conditioner

The only shampoo and conditioner you need. Weightless care for all hair textures and types to balance, smooth, and soften.

Color Safe
Hydrate & Soften
Repair & Strengthen
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The Foundation Shampoo / Conditioner Duo

Included: Foundation Shampoo, Foundation Conditioner

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This best-selling duo is your cleanse day essential. 

The Foundation Shampoo lathers beautifully, using clean, coconut-based surfactants to gently remove build-up, creating a perfect foundation for styling. The Foundation Conditioner, rich with peptides and ceramides, is deeply hydrating and smoothing. Suitable for all hair types and textures. Sulfate-free & silicone-free. 

Is sulfate-free shampoo right for your hair? Sulfates are effective cleansers, but the right choice depends on your hair, scalp, and wash routine. Learn how sulfates work in shampoo and who may prefer sulfate-free in The RŌZ Guide.

Cleanse with shampoo, then follow with conditioner, mid-lengths to ends. Let the conditioner sit for 2-3 minutes before rinsing. The shampoo cleans without stripping, and the conditioner puts moisture back where dry hair needs it most.

It's gentle enough to use daily. Cleanse with shampoo, then follow with conditioner, mid-lengths to ends. Let the conditioner sit for 2-3 minutes before rinsing. Add Salt Scalp Scrub once a week in place of shampoo.

Cleanse with shampoo, then follow with conditioner, mid-lengths to ends. Let the conditioner sit for 2-3 minutes before rinsing. It adds lightweight moisture that won't flatten your roots.

Cleanse with shampoo, then follow with conditioner, mid-lengths to ends. For deeper hydration, replace Conditioner with the Foundation Mask, or incorporate it as a weekly treatment.

Push down and twist counterclockwise to unlock your pumps for the first time.

Thoroughly soak hair and massage Foundation Shampoo into scalp, adding more water where you need extra lather. Rinse out and repeat for a salon-grade cleanse.

Follow with our Foundation Conditioner, combing through ends, and letting it nourish your hair for a few minutes before rinsing it out.

ShampooWater/Aqua/Eau, Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Hydroxyacetophenone, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP, Ceramide AP, Ceramide EOP, Sorbitol, Citric Acid, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Xanthan Gum, Glutaral, Cetearyl Alcohol, Glyceryl Stearate, Potassium Sorbate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

ConditionerWater/Aqua/Eau, Glycerin, Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Dicetyldimonium Chloride, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Citric Acid, Propylene Glycol, Sodium Gluconate, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Cetyl Hydroxyethylcellulose, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Ceramide NP,  Ceramide AP, Ceramide EOP, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate, Lecithin, Hydrogenated Polydecene, Hydrated Silica, Xanthan Gum, Disodium Phosphate, Silica Dimethyl Silylate,1,2-Hexanediol, Glyceryl Stearate, Sodium Phosphate, Cholesterol, Hydrogenated Lecithin, Phytosphingosine, Stearic Acid, Tetraacetylphytosphingosine, Glycosphingolipids, Citrus Aurantium Bergamia Peel Oil, Fragrance (Parfum), Ethylhexylglycerin, Sodium Benzoate, Geraniol, Limonene, Linalyl Acetate, Tetramethyl acetyloctahydronaphthalenes.

Allure, Best of Beauty 2023

  • Foundation Shampoo, 300mL
  • Foundation Conditioner, 300mL
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The Foundation Shampoo / Conditioner Duo Before After

Proven Performance

Clinically-tested, pro-grade haircare designed for visible results.

93%

felt hair was thoroughly cleansed and hair color was preserved

96%

experienced smoother, softer hair

*In a clinical study with expert clinician evaluation

Clean isn’t a compromise — it’s our standard.

Performance grade
For all hair textures
Clean ingredients
Cruelty-free
Sustainable packaging
Vegan

Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.

Notes of bergamot, fig & neroli blossom

Stylist Secret

“Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Keep a brush or comb in the shower. Detangle hair while conditioning to ensure even distribution and silky smooth strands.”

Mara Roszak

RŌZ Founder and Celebrity Stylist

The Routine

Step 1: Wash Day

Step 1: Wash Day

Our sulfate-free Foundation Shampoo thoroughly cleanses while our silicone-free Foundation Conditioner softens and nourishes.

Step 2: Milk Hair Serum

Step 2: Milk Hair Serum

Apply 2-3 pumps throughout on towel-dried hair before brushing. Air dry or blow dry smooth. Once dry, apply 1-2 pumps to smooth frizz or for a day 2 refresh.

Step 3: Santa Lucia Styling Oil

Step 3: Santa Lucia Styling Oil

Mix in 1 pump of Santa Lucia Styling Oil with 2 pumps Milk Leave-In Conditioner Hair Serum for extra hydration. On dry hair, add a few more drops to add shine and reduce frizz.

FAQ

We always say to listen to your hair here—there’s no one-size-fits-all. Most people find their sweet spot is 2-3 times per week, but if your scalp leans oilier, you can absolutely use it more often. It’s a gentle, sulfate-free formula, so it cleans without stripping, which makes it great for regular use.

Yes! The Foundation Shampoo is safe for both color-treated and keratin-treated hair. It’s sulfate-free and designed to cleanse gently while helping maintain the integrity of your color and treatments.

In case it gives you a little trouble, here's a trick! Please first tighten the pump around the neck of the bottle—as if you are simply tightening the pump, as if it’s too loose. Then, push down on the top of the pump and twist counterclockwise to pop up.

Start small—you can always add more. For most hair types, a nickel to quarter-sized amount is a good starting point. Apply only to your mid-lengths to ends, and avoid the roots.

Yes! Our formulas are designed to be lightweight and nourishing without weighing your hair down. If you have fine hair, start with a small amount and keep it focused on the ends to maintain volume and movement.

Overall rating: 4.86998 / 5 from 1992 reviews.

AI Generated Review Summary

The Foundation Shampoo and Conditioner Duo is praised for its clean, coconut-based ingredients, excellent lather, and sleek metal bottle. Customers appreciate the amazing results, creamy texture, and fresh scent, which leave hair feeling clean, airy, soft, and nourished, and looking healthy and shiny.

Summary topics

  • Ingredients (6%): It was highlighted by customers that the ingredients of this hair care line are phenomenal, clean, and non-fading.
  • Lather (6%): It was reported by customers that the shampoo has a good lather and leaves hair smelling nice.
  • Hair Feel (56%): A substantial number of customers brought up that this shampoo makes their hair feel clean and airy.
  • Results (6%): Customers appreciated the amazing results achieved with the RŌZ Foundation Shampoo and Conditioner.
  • Bottle Design (10%): Customers appreciated the sleek and stylish metal bottle that houses this shampoo, which was mentioned multiple times in the reviews.

Review topics: [color, ingredients, length, breakage, size, thickness, results, scent, fragrance, hair, scalp, frizz, weight, volume, aroma, dandruff, style, residue, improvement, problem, hydration, quality, benefits, curls, oil, appearance, weather, match, feels, amount].

Review highlights

  • "Detangling has become so much easier, and my hair feels silky and manageable without any heaviness."elenag
  • "Made with phenomenal ingredients a fabulous a scent, my hair looks and feels incredible!!"heather. h.
  • "My hair feels so healthy—shiny and my husband says my hair smells wonderful."Susan T.

Reviews

"Terrible! I was super disappointed with this shampoo and condition! After hearing so many people promote it and talk about it with High praise I was super disappointed as a girl with oily hair. It did not get my hair clean. Would not recommend and wish I hadnt wasted my money!"

Courtney (1/5)

As someone who has fine,

"As someone who has fine, mixed curly-wavy hair that frizzes or flattens easily, I have spent a fortune trying to find products that hydrate my hair without weighing it down. Sometimes I had 4 different shampoo/ conditioner combos at a time in my shower (bless my husband for tolerating me hogging shower shelf space for so many years!). Enter Roz products. My search finally feels like it’s over. I waited to buy the refill bundle until I was sure this was the right product. This bundle is 100% worth the price for anyone with similar hair to mine, and it smells like heaven!"

Shannon W. (5/5)

Love this combo

"I have tried what feels like every shampoo and conditioner out there over the years. I honestly don't think I have ever loved both the shampoo and conditioner of any brand. So this is a first! It feels made for my post-menopausal hair--clean but not drying, moisturizing but not too silky or heavy. Works great with my highlights. I could pinch myself, my quest is over!"

Susan D. (5/5)

My hair has changed after

"My hair has changed after chemo treatments for a while. Curly now in the back and straight everywhere else! But, the conditioner has softened it overall without limpness. A small amount works best for me; followed by your Air Spray and Thickening Mist. I know I am not your demographic but I and my hair am grateful for your line of products."

Sharron C. (5/5)

Love it all.

"I absolutely love the shampoo and conditioner as well as this milk soon. I have slightly baby hair and this works so well when I first wake up in the morning or right after I questioned it. It gives it definition."

Lisa B. (5/5)

loved it!

"I tried Roz shampoo in our local salon + did cleansing treatment including hair scrub from Roz. so far experience is only positive, no itch after shampoo, conditioner is decently moisturizing (not a heavy cream texture) - works for my oily roots and long medium hair!"

Nargiz B. (5/5)

"Great to have refill for this fabulous shampoo 🫶🏻!!!! Really like it !!! Great lather amd hair feels clean , bright and hydrated !!"

Mary (5/5)

The Foundation Shampoo/Conditioner

"Wow & wow again! My hair feels soft & luxurious! The smell of the Shampoo & Conditioner is a clean subtle smell. Very nice! After my hair air dried I added the Milk Hair Serum & I immediately noticed the “SHINE”! I can’t wait to try the Santa Lucia Styling Oil & the Willow Glen Pre-wash Treatment as apart as my routine🤩"

Paula H. (5/5)

"Always get complements from my hairdresser about how soft and healthy my hair is. She asked what hair products I use. Told me to text it to her 🤗"

Jessica (5/5)

Smells great and works

"My hair is soft and I felt very comfortable using heat after applying the product. Having a leave in that also protects against heat and de frizzes saves many steps."

Steven P. (5/5)

Q&A

Does your fragrance contain phthalates?
Hi Maggie, Thanks for your question! Our fragrance is free from PEGs, nitromusks, and phthalates. We use a thoughtful combination of natural and safe synthetic fragrance ingredients that are IFRA-compliant and used at less than 1% total concentration. By combining natural and synthetic components, we achieve a scent that is both elevated and consistent—safe for scalp and hair, tested for allergen thresholds, and transparent by design. Xx, Team RŌZ
Could you describe the scent of both the shampoo and conditioner?
Hi Mary! Thanks for your question! Our signature scent contains gentle notes of bergamot, vetiver, neroli, and fig – inspired by the misty mountains and wildflowers of Big Sur, CA. Xx, Team RŌZ
Is this shampoo sulfate free?
Hi Dawn! Thanks for your question! All of our products are vegan, cruelty-free, sulfate-free, paraben-free, triclosan-free, and gluten-free! They are color and extension safe as well. Feel free to reach out to us at hello@rozhair.com with any other questions! Xx, Team RŌZ
Is the walnut oil refined?
Hi Tania! Thank you for your question! Our shampoo and conditioner contain hydrolyzed walnut rather than highly refined oil. While the oil is processed (hydrolyzed) to improve its cosmetic performance, it may still contain some residual proteins that could potentially trigger a reaction, depending on the severity of the allergy. Because of this, we always recommend discussing with your doctor or performing a patch test before using any product containing walnut derivatives if you have a known walnut allergy. Your safety is the most important thing. Feel free to reach out to us at hello@rozhair.com if you have any other questions about our product ingredients, or if you'd like to know which products in our line do not contain the hydrolyzed walnut oil. Xx, Team RŌZ
Can you use this shampoo on color treated hair
Hi Kelli! All of our products are completely safe to use on color-treated hair. The Foundation Shampoo & Conditioner formulas were designed to be gentle and shouldn't strip or compromise your color-treated hair as they are sulfate free and sodium chloride free. Xx, Team RŌZ

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