The only shampoo you need. This refillable formula cleanses thoroughly without stripping, leaving hair hydrated, balanced, and ready to air-dry or style.
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With our award-winning FOUNDATION Shampoo, you can expect:
Sulfate and Silicone free.
The only shampoo you'll ever need.
300 mL, 10.1 Fl Oz.
Our signature fragrance evokes the spirit of an untamed California garden, verdant and clean, with subtle notes of woody vetiver and fresh, rejuvenating citron.
Notes of bergamot, fig & neroli blossom
"For the most thorough cleanse & richest lather, massage shampoo into completely wet hair & scalp. Spend extra time on the back of the head where most build up occurs. Splash a touch more water into the scalp to work up an incredible lather. Shampoo a second time for a salon grade feel. Rinse thoroughly."
Mara Roszak
RŌZ Founder and Celebrity Stylist
Overall rating: 4.8686624 / 5 from 2071 reviews.
The FOUNDATION Shampoo Sulfate-Free offers a thorough, salon-grade cleanse with coconut-based surfactants, a pH-balancing formula, and a luxurious lather. Customers praise its ability to leave hair looking healthier, feeling clean and hydrated, and delivering clean, effortless results. The eco-friendly packaging and amazing scent add to its appeal.
Review topics: ["color","feels","packaging","issues","husband","hair","look","scent","bottle","texture","results","pack","scalp","hydration","formula","shipping","ingredients","fragrance","oil","price","size","quality","residue","shampoo","style","amount","weight","conditioner","volume","customer service"].
"The scent of Rōz is absolutely delightful and leaves my hair soft, smelling wonderful and full of volume. I appreciate how lightweight it is, and how I can control it by adding some clarifying washes and/or deep conditioning in addition to the standard shampoo/conditioner. I can't get enough of Rōz and so far, have nearly everything in the collection! So good!"
"★★★★★ This has easily been one of my favorite shampoo and conditioner duos I’ve used in a while! My hair actually feels clean after using the shampoo, and the conditioner leaves my ends feeling soft and moisturized without weighing my hair down. The scent is also really nice—fresh and clean without being too strong. Definitely a duo I’ve been enjoying!"
"When I took a pump I was worried the scent would be too strong and that the shampoo would be too harsh but its perfect. It gets rid of build up and gives me a perfect reset without stripping moisture or giving me an itchy scalp. I have fragrance allergies but it didn't make me break out. I'm so glad I found this shampoo for my very fussy hair/skin!"
"Very pleased with their products. I like the way my hair looks and feels after I use the shampoo and conditioner. I just ordered the air thickening spray and it does seem to add some volume to my hair."
"Just purchased. My daughter is obsessed with the products and I recently started using the shampoo, conditioner and milk rinse. So far, so good! It leaves my hair with a nice texture and I am looking forward to seeing additional long term results as I continue to use the products."
"I have been using the foundation shampoo, conditioner, styling oil and milk serum for over 6 months and I have noticed a drastic change in my hair. Loosing less hair, hair always looks hydrated and can go longer between wash days without my hair looking oily."
"Absolutely love this hair serum! ⭐️⭐️⭐️⭐️⭐️ It has helped so much with my little flyaways and frizz, and my hair already feels softer and healthier in one wash. I’m excited to keep using it and see even more results! Their customer service is also amazing, truly outstanding all around. Highly recommend!"
""your hair is so so soft!" my husband is delighted in my switch to ROZ products. Even with my weekly swim sessions the Shampoo has worked my scalp and left softness in it's wake. I'm hooked and my hubby thanks me for it."
"I love everything! The shampoo, conditioner, milk creme, styling oil, mousse and sprays! The whole thing. My hair feels so good and healthy!"
"Roz shampoo /conditioner not only smells amazing but also made my hair feel super soft ! :)"
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